Research On Satisfaction, Advantages And Disadvantages Of Commercial Online Education Platform

With the "Internet plus" permeates the online education industry,and the rapid growth of user's amount,the expended of market prospect,these make the online education a new industry which makes common concern.But at the same time,the Internet giant's join,make the proportion of B2B2 C model more and more in all market,the market competition is becoming increasingly fierce.Although online education industry has a rapid development,it still faces a series of problem,such as the lower user satisfaction,lower viscosity.This research object is the users of online education platform which based on the B2B2 C mode.On the one hand,using the “web crawler” obtains basic information,grasp of the basic situation of the course,take user demand,supply and demand into consideration,get the analysis result;On the other hand,using the LDA model in the comments found in line with the advantages and disadvantages of education,satisfaction influence road The path coefficient,but the urgent demand is to find important aspects.The study found that the unreasonable distribution of online education website curriculum resources,the course content is fundamental;although users gradually accept the education concept of consumption,the quality of the course requirements is also upgrading;Platform system performance has great indirect effect on user's satisfaction,that the key to improve the satisfaction of the quality is to improve the system performance and course.Based on the conclusion,put forward to strengthen supervision and punishment,real-time monitor the quality of courses,and according to the user behavior,set the distribution of curriculum in the number of categories and price,optimize the structure of supply and demand;In addition,the establishment of learning community system,which can improve the learning efficiency.This study will help the online education platform improve the platform design and product development from the user's point of view,rapid increasing satisfaction of uses,solving the bottleneck problem of the development of online education.