Research On The Path Of Discipline Brand Construction Of Local Financial Institutions Under The Background Of "Two First-class"

After building the strategy of "double first class",new requirements for Discipline Construction in various universities in China are put forward,which is both an opportunity and a challenge for local finance and economics colleges.The development of local finance and economics institutions has its own limiting factors.It has its impracticality to enter the ranks of "double first class" universities,so the focus is on the construction of first-class disciplines.The construction of first-class discipline road is not easy,is the result of multiple factors together.In the process of construction,we can give priority to the development of characteristic disciplines,create discipline brand,and promote the development of the whole discipline of the school through the discipline brand.This not only enriched the research field of discipline construction in local finance and economics colleges,but also put forward new ideas for building brand discipline,so as to achieve the functions of serving the local economy and improve the influence of local financial institutions.In the existing research results,the research on discipline brand construction in local financial institutions is not perfect.Therefore,based on the existing academic research results,this paper explores the path of discipline brand construction in local financial institutions.In this paper,the literature research method is used to collate the existing research and understand the research status in the related fields.Then through the questionnaire survey method of local colleges and universities of Finance and economics,brand understanding,factor analysis of influencing factors of local colleges and universities of Finance and economics,brand building,will affect the division of factors in Universities of Finance and economics discipline of brand building into three categories: the construction of external constraints factors,system and management,discipline of brand own.Next,through case analysis and learning from the excellent experience of discipline construction in Ivy League,I put forward some practical inspirations for he discipline construction in China.Finally,brand construction,brand ecology theory as the theoretical foundation,put forward five principles of subject brand construction: the development and characteristics ofpriority principle,interactive principle,the principle of limiting factors,inter disciplinary ecological balance principle and the common principles of evolution.According to the three factors influencing factor analysis,and puts forward some concrete measures for local colleges and universities of Finance and economics,brand building: the subject direction,build school discipline brand;adjust the layout of disciplines to achieve discipline ecological balance;faculty construction,selection of outstanding academic leaders;strengthen discipline management,improve discipline to play the functions of hardware facilities;serving local social economy.