Research On The Development Of Electronic Sports Association In College

As a rising sport,electronic sports are developing unstoppably now in most colleges in China.It is necessary to control for its developing healthily.The eSports associations of colleges can be an important link between colleges and the eSports to lead a correct direction for the eSports in college.The thesis researched China Agricultural University and its eSports association in the respects of developing situation,organizational management and motivations through Literature Review Method,field method and structured interviewing.Meanwhile,to find the problems in the development of eSports association and give some suggestions.The thesis reached the conclusion that,(1)the electronic sports association is a non-profit organization which established upon members’ corporate hobby on eSports.It has entertainment social function,educational function,improving professional skills function,campus culture function.Meanwhile,an eSports association in college has features of large participant crowd,strong commercial and serious dependency on electronic equipment.(2)the development of college school eSports association can be effected by policy,economy,sociocultural and technology.(3)The eSports association of China Agricultural University has obvious stages in its development;the organization is large and has a simple organizational structure;on the motivation,there is internal and external driving force.The two different internal driving force including the common interests and corporate internal funds,external driving force including the society outside the participation of other students,school funding provided by the positive attitude and sponsors.(4)From the development of eSports association of China Agricultural University,the following problems are summarized.Firstly,there is a contradiction between students’ excessive indulgence and the development of community activities.Secondly,the organization structure needs to be further improved.Thirdly,eSports market is highly commercialized,which makes it difficult for eSports associations to master the scale of commercialization.The suggestions are as follows: firstly,the society should clear the direction of thinking and take on the task of transforming the traditional concept of eSports.Secondly,eSports association need to set strict rules of activities to restrict the commercialization of eSports events.Thirdly,the eSports association needs to strengthen the internal organization construction,improve the internal division of labor and cooperation mechanism.Finally,the association should give regular lectures and set appropriate frequency of activities.