An Analysis On Soft Power Establishing Elements Of Non-government Educational Enterprises

With the development of global economy,soft power has impact in various fields,and to the enterprise,the past simply the pursuit of profit maximization,the largest of the hard power,already could not satisfy the need to enhance the competitiveness of enterprises,therefore,how the scientific understanding,evaluation of soft power and the construction enterprises are in urgent need of theoretical research and empirical analysis support.Education companies because of its specificity,the soft power of its particularly important,educational enterprise soft power is a very important part of the enterprise’s core competitiveness,it is based on the building of enterprise culture,corporate culture refers to various factors,including the business environment values,their core philosophy,team spirit and so effectively integrated and optimized so as to form,support enterprise sustainable competitive advantage unique ability.During the study,this paper discusses the background and significance of soft power systematic exposition,a definition of soft power,analyzes its components and so on.Then focus on soft power to build an evaluation model,we analyze the design principles and design basis of soft power indicators,and design a questionnaire.Finally,the data collected,the formation of soft power evaluation system.Finally,the focus of this article describes the objects case study of Shenyang Longtai education,and focus from cultural force,the image of the force,the integration of forces,the four constituent elements of innovative soft power of soft power Shenyang longtime education in-depth analysis.Finally,through the soft power of Shenyang longtime education was based on the analysis put forward constructive recommendations for other enterprises to enhance the soft power of our country.