| With the popularity of smart phones and the continuous development of computer technology in recent years,platforms for Internet financial products and service have made rapid development.At the same time,Internet finance has the characteristics of cross-industry business development and inclusive finance.Under China’s existing regulatory system,which is dominated by divisional supervision,a regulatory vacuum and regulatory overlap easily occur.In addition,due to the lack of clear regulatory rules and specific regulatory agencies,the risks of Internet finance continue to accumulate,and the formation of a new regulatory model has become a top priority.Due to the professionalism and complexity of Internet financial products,the asymmetry of information caused by Internet financial transactions,and the unequal status of the two parties to the transaction,Internet finance has brought risks to consumers’ right to know,security and fair trading rights.The regulatory mechanisms for the protection of Internet financial consumer rights still have problems such as flawed information disclosure mechanisms,insufficient personal information protection,inappropriate application of the principle of appropriateness,and the inadequate dispute resolution mechanism.Since 2011,with the establishment of the Financial Consumer Rights Protection Bureau,the Banking Consumer Rights Protection Bureau and other institutions designed to protect consumer rights,behavior supervision has become a new trend in China’s regulatory model reform.This article will take the conduct supervision as a standpoint,analyze the existing problems of Internet finance in China,analyze the conduct regulation experience of typical developed countries,and combine China’s national conditions,to put forward suggestions for improving China’s Internet financial supervision in terms of the establishment of information disclosure and personal protection mechanisms,the introduction of responsible loans and ADR mechanisms,etc. |
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