Research On Experience Consumption From The Perspective Of Marxist Humanism

The main contradiction of our society in the new era is "the contradiction between the people’s increasing need for a better life and unbalanced and inadequate development." Human needs and human development are the main concerns of Marxist human studies.Need is the subjective consciousness of human beings,and consumption is a practical activity to meet needs.The increase in people’s need for a better life has led to the emergence of new consumer formats,and experience consumption has gradually entered the field of human research.Experiential consumption research focuses on economics and management.Experiential consumption and Marxist human studies share common concerns and knowledge fusion points.Experiential consumption is a human activity.Studying experiential consumption based on the interaction dimension between human and society is helpful to enrich Marxist anthropology and to the scientific development of experiential consumption.Based on marxist anthropology,this paper summarizes the basic connotation of experience consumption,and points out that experience consumption is an activity of specific people and social people.In a certain consumption environment,diversified consumption methods and diversified consumption objects are mainly used to meet people’s needs for novel stimulation.Guided by the marxist humanism,points out that the people of the consumer experience is not a natural and reasonable,should put the consumer experience in people and nature,man and society,human,and constraints as real people and their relations,pointed out that experience consumption should abide by the experience of ecological principle,the principle of the legitimacy of the consumer experience,experience consumption equality principle,the overall principle of the consumer experience.The crisis of experience consumption refers to the fact that some negative effects inevitably occur when consumers enjoy the utility of experience consumption in the experience consumption activities.The specific manifestations are as follows: the mode of experiencing consumption and the disharmony with nature leads to ecological crisis,the disorder of experiencing consumption behavior leads to order crisis,the inequality of experiencing consumption leads to equality crisis,and the imbalance ofexperiencing consumption structure leads to the crisis of human subjectivity.Therefore,based on the marxist humanism needed to green development,standardized development,sharing and coordinated development of logic system,respectively from the people and nature,man and society,people,people with their relationship dimension together constitute the internal system of experience consumption value guidance,through the combined lead the healthy development of the consumer experience.