Research On The Suzhou Tourism Industry Chaos And Its Government Supervision

In recent years,with the development of the tourism industry in China,the national and local governments paid more attention to the tourism industry,the people's life needs increased quickly,which has not only the material needs,but also the quality of life.Tourism industry is based on the natural resources and public resources,involving many comprehensive economic activities.The efficient of government functions in tourism management can provide political,economical,cultural,social protect for the development.According to the general rule of tourism development,per capita GDP has exceeded 5000 US dollars in 2010 in China,entering to the "leisure tourism era".At the same time,tourism chaos such as "Yunnan tour guide beat guests","Xi'an fake scenic spot","Sichuan tour guide forced shopping" occurs frequently.How to supervise the tourism market,and form an effective government management system.It has become an important task of the party and the government and has great practical significance.Suzhou is a tourism city.After years of industrial accumulation,the city has accumulated plenty social capital,which provides sufficient cash flow for the development of the 3rd industry.Meanwhile,Suzhou is also the main destination of tourists in China.However,under the prosperous appearance of urban tourism,there is a gray interest chain.This paper takes CCTV's exposure of "one-day tour in Suzhou" as the starting point,Based on the government's supervision of the tourism market and the rectification of tourism chaos,and collects various reports and materials extensively,elaborates the main problems and causes of tourism chaos in Suzhou,and puts forward improvement measures through literature review,field research and other ways,trying to provide counter measures and references for improving the tourism supervision and improving the level of tourism management.