Research On The Influence Of Internet Public Opinion On Public Policy Making And Its Countermeasures

Network public opinion is the mapping of social public opinion in the Internet space and the direct reflection of social public opinion.The traditional social public opinion exists in the society,which is unpredictable,with low acquisition rate,few samples and no instantaneity.With the development of the Internet,the Internet has built a two-way information exchange platform between the government and the public.The Internet has broadened the channels of public opinion expression and released the enthusiasm of public participation.When making public policies to collect public opinion information,online public opinion has become an important reference that cannot be ignored.In the Internet era,citizens express their attitudes,opinions,emotions and values about public events and public issues in time through the Internet,so that public sectors can understand public opinion in a timely and efficient manner.In recent years,with the Internet becoming the voice platform of the public,the network public opinion gradually has an impact on the ruling environment and social stability of our country.People begin to realize that voice through the network platform can play a huge role in policy making.Internet public opinion provides a new way for the public to express public opinion with its characteristics of openness,richness and speed of communication.When making public policy,Internet public opinion is also included in the scope of public opinion information collection.With the progress of the times,people's awareness of policy participation is rising.Through direct and indirect ways,people provide opinions to public policy-making on the Internet platform.Internet public opinion has become an important means of dialogue between the public and the government in the process of policy-making.Based on the perspective of public management,this paper analyzes the positive and negative effects of network public opinion on public policy making through specific cases.Due to the timeliness and anonymity of the network,the network public opinion is uncontrollable.At this stage,there is a lack of institutional norms and requirements for the network.The response strategies of network public opinion in the process of public policy making are not perfect enough,and some unexpected public opinions are not well dealt with The network public opinion caused by the incident cannot be well controlled,which has a negative impact on the society.Therefore,it is necessary to improve the network public opinion response strategies of public policy,avoid the limitations of network public opinion,so that policy makers can more effectively use network public opinion to ensure the correct direction of public policy,make the network public opinion play a positive role in the impact of policy-making,and accelerate the democratization and scientific process of public policy-making in China.