The Influence Of Internet Live Broadcasting On China's Mainstream Ideology And Its Countermeasures

With the development of network technology,new media is more and more widely used in practice.Since 2015,webcasting has rapidly developed into a major force in new media and has become a daily activity for people,especially young people.Different from traditional information dissemination and social methods,webcasting breaks the geographical restrictions and broadcasts live through technical means such as barrage,rewards,and real-time images,which greatly satisfies people's social and expressive demands of advancing with the times.While enriching people's lifestyle and entertainment,the webcast brings opportunities and challenges to the spread of mainstream ideology in China.Facing the new situation of social development,ideological work needs to stand at the height of new development strategy,scientifically analyze the impact of webcasting on mainstream ideology communication and development,and deeply explore the field value of webcasting,making it the mainstream of China.An effective carrier of the effect of ideological construction,thereby enhancing the persuasiveness,cohesiveness and attractiveness of mainstream ideology in webcasting,and ensuring the security of ideology.This thesis takes webcasting as the research object,and uses research methods such as literature review and case analysis to conduct research.The full text is studied from four parts.The full text is studied from four parts.First,the definition and theoretical basis of the basic issues of webcasting and mainstream ideology are discussed.This includes the concept,connotation,basic features,types of online live broadcast analysis and the connotation,characteristics and theoretical basis of mainstream ideology.Secondly,it discusses the opportunities and challenges brought by the live broadcast of the Internet for China's mainstream ideology.On the one hand,the webcast brings new opportunities for the mainstream ideological communication in China,creates a new front for mainstream ideology communication,enriches the communication form of mainstream ideology,improves the communication effect of mainstream ideology,and promotes the external communication of mainstream ideology.On the other hand,webcasting brings many challenges to the construction of mainstream ideology in China,mainly in the aspects of the theoretical,dominant,and control of mainstream ideology and the construction of the socialist core value system.Thirdly,from the perspective of the party and the government,the live broadcast platform,the participants and the audience,the reasons for the challenge of the mainstream ideology in China are analyzed.Finally,from the four levels of the country,live broadcast platform,anchor and public,we will analyze the path of mainstream ideology construction in China.The specific countermeasures are as follows:At the national level,we must uphold the party's leadership over all new media,consolidate the mainstream ideological voice under the live broadcast of the Internet,and establish and improve the legal and regulatory system for live broadcasting;At the level of the live broadcast platform,improve the platform management system,strengthen the publicity team,monitor the team building,enhance the social responsibility of the live broadcast platform company,and promote the dissemination of positive energy;At the anchor level,the anchor political literacy and moral literacy are continuously enhanced,and high-quality live broadcasts are carried out based on the material and spiritual needs of the audience;At the audience level,actively strengthen the cultivation of audience media literacy and promote the education of public values and ideological politics.