Research On Ideological And Political Work Of Chinese Private Enterprises In The New Media Era

Private enterprises are an important part of China's market economy and an indispensable driving force for China's development.Especially in the era of new media,with the advancement of technology,private enterprises have encountered vast development opportunities and severe challenges.Ideological and political work is an important guarantee and need for the sustainable and healthy development of private enterprises.However,the ideological and political work of private enterprises is weak and the development time is short.Under the impact of the new media era and the world culture and economic environment,they want to play their organization.And the role of guiding values,this is still a problem that needs to be seriously studied in practice.Based on Marxist theory and ideological and political theory,this study makes a conceptual exposition of the ideological and political work of private enterprises still in the development stage,analyzes the opportunities and challenges faced by the ideological and political work of private enterprises in the new media era,and examines the ideological and political aspects of private enterprises.The results of the work.The main problems faced by private enterprises are:work content and demand mismatch,development imbalance,social responsibility identification and mechanism issues.The reasons for these problems may be due to cognitive bias,resource allocation,conflicts between social responsibility and corporate benefits,and lack of sound working mechanisms.In the face of the new media era,the following countermeasures should be taken to deepen the thinking and improve the ideological and political work of today's private enterprises:the concept should strengthen understanding,improve workers' understanding of new media and ideological and political work;on the platform,we must optimize the working environment.Stabilize the public opinion,policy and economic environment;on the method,expand the working methods,adhere to the combination of tradition and new work methods;the mechanism should improve the mechanism of ideological and political work of private enterprises,and implement the assessment incentive mechanism,supervision mechanism and guarantee mechanism.