Research On The Protection Of The Right Of Animation Image Merchandising

In recent ten years,people's requirements on spiritual culture have been improved,and cultural industry has shown a great development and prosperity under this market background.The whole society gradually showed a good fashion of advocating culture and respecting innovation.China's animation culture has gained the opportunity to develop,and the animation industry has become an industry integrating technology,ideas and creativity.The unprecedented development of the animation industry has made many excellent brands and enterprises in the animation industry show their vanguard.Vivid cartoon image because of its unique sound,appearance and personality characteristics such as many of the iconic factors capture the audience,when these cartoon figures are "secondary development" commercial use,benefits,and commercialization rights with the development of commercialization of the resulting in the process.Disputes always go hand in hand in the exercise of power.In the case involving the commercialization right of cartoon image,infringement occurs frequently,and shows the characteristics of wide coverage and deep damage degree.On the other hand,our country for the right of commercialization of research both from the theoretical basis and legal practice in the preliminary exploration stage,let alone have a right of direct and concrete law regulations,so for the protected mode of cartoon image exploration into the first issue to consider.By studying the moment the United States,Japan,as the animation industry great power of each cartoon image commercialization rights to protected mode,explore the current animation image commercialization rights protection should be taken by reference model,and on the basis of the existing way of protection in our country,put forward in accordance with the situation of our country,some Suggestions on protecting the right of commercialization of cartoon image to escort for the steady development of animation industry.