The Difficulties And Strategies Of Mobile APP Application In The Construction Of Yancheng City Image

Under the background of economic globalization,cities have broken through the limitations of geographical location and achieved connectivity,and competition between cities is increasingly fierce.However,at the same time,urban development is also facing unprecedented opportunities.As an important means for the public to perceive the city,media is of great significance for the city to stand out in the competition.As a growing emerging medium,smart phone participates in the construction of the city.Smart phones are becoming more and more popular with their advantages of intelligence,informatization and portability.They have become an indispensable tool for people to carry around and use at any time.at the same time under the background of the era of digital economy,cloud computing,big data will become the future trend of the development of all walks of life,which makes many investors see business opportunities,and invest in the development of mobile applications,different kinds of mobile apps arise at the historic moment.Mobile APP developed rapidly and penetrated into all walks of life,and as an important media of city image dissemination,It enlarges the discourse power of urban image construction.At the same time,mobile APP also participates in the city's physical construction,Playing an Important Role in the Construction of Smart Cities.It has changed the traditional operation mode of city image construction in the past.mobile APP not only challenges the traditional content production mode,but also innovatively integrates the traditional communication technology.It breaks the boundary between cities,industries and media,and realizes the seamless connection and global sharing of resources.At the same time we should notice that everything has its two sides,mobile APP is also a double-edged sword,brings both opportunities and challenge to the city,we should make good use of mobile APP,foster strengths and circumvent weaknesses,give full play to the positive role of mobile APP.This research takes Yancheng City as an obJect,consults a large number of literatures,using the method of document analysis,case analysis,induction and deduction to discuss APP application in the Construction of Yancheng City Image by the government.The first part of thispaper is the introduction part,which mainly elaborates the research background and significance,research methods and literature,also introduces the related concepts of city image,laying a foundation for follow-up research.The second part discusses the relationship between government,mobile APP and city image construction.The third part lists the mobile apps used in the construction of Yancheng city image by the government,and discusses the problems of mobile apps in the construction of Yancheng city image by the government,and also analyzes the reasons for the existing problems.The fourth part is some solutions to the problems of the third part.The fifth part is the conclusion of this article.mobile APP is an important influencing factor in the construction of city image.It is necessary to use the mobile APP positively to shape the image of yancheng,and make the city invincible in the competition.