Research On The Construction Of Farmers’ Subjectivity From The Perspective Of Communication

Human subjectivity is not a fixed proposition,it will develop with the development of social history and social production.Under different historical conditions,human subjectivity is expanding its connotation and boundary.In the new era and social development background,subjectivity will inevitably have new manifestations.In the era of self-media,the subjectivity of Chinese peasants shows new features such as fictitious,pluralistic and creative,which is also an intuitive reflection of the characteristics of this era.In the traditional communication system,farmers’ subjectivity is in a state of absence and limitation.Farmers lack autonomy,self-reliance,selectivity and creativity in communication.The lack of farmers’ subjectivity also causes the loss of the main body of social media communication,and then affects the communication effect of social media.Under the background of the new era,the development of agriculture,countryside and farmers has taken on a new form.Agricultural and rural modernization requires farmers to have subjectivity.The peasant class has transformed from tradition to modernity.The subjectivity of farmers’ rational economic man has been strengthened,and new changes have taken place in rural society.In this context,the construction of farmers’ subjectivity has become a historical necessity.Self-media is a new type of media based on Internet technology,which can be used as an instant interactive platform for individual citizens to publish and share information independently.With its characteristics of popularity,high timeliness and high interaction,self-Media is quickly accepted and popularized by peasant groups,and plays an immeasurable role in the process of its subjectivity construction.In the new social communication system constructed by self-media,self-Media endows farmers with participatory communication experience;self-Media guarantees farmers’ autonomy and initiative in communication by assisting farmers to produce,select and disseminate information independently;and through emancipating farmers’ imagination and stimulating farmers’ creativity,it improves farmers’ creativity in communication.Under the function of self-Media construction,farmers as the main body have subverted the way of social communication in the new social communication system,and have also obtained the reconstruction of their own subjectivity brought by self-media.In this process,farmers’ subjective rights have been strengthened and unprecedented rights of communication participation and dominance have been obtained.Under the environment of self-media,farmers’ subjectivity presents new characteristics of fictitious,pluralistic and creative.Through participating in communicative communication,leading their own social relations,enhancing their social attributes;integrating into the social communication system,maintaining their own main values;determining their own communication behavior,establishing diversified social connections;establishing social communication circles,innovating cultural manifestations.Along the road of media technology innovation,farmers have completed the process of subverting the old self and shaping the new self through continuous participation,experience and adjustment,enjoying freedom of communication and rebuilding subjectivity in the vast digital home.