| In these year.Under the influence of the positive effects ofthe Belt and Road policy,the economy of word has grown in a high speed and diversity century.Animation industry is known as the sunrise industry in the 21 st century,which attracts lots of attention and found to access.That reason ismarket demand which consists of phenomenon.That people need exuberant animation products and huge market capacity.More and more excellent works have emerged,such as Peppa Piggy,Mickey Mouse,Doraemon.These products show excellentand animate productions in that enrichpeopleleisure life.At the same time,some excellent animation products have become a generation of classic memories.On the other hand,there is a reality we have to accept that dispute over the litigation about Intellectual property rightsespecially in Virtual character commoditization have been increasing year by year.How to protect virtual character commodities well has become a hot topic in academic and judicial circles,especially in the field of intellectual property.This huge compositionis made of three parts.The first part is methodology,which mainly introduces some common argumentation methods used in this paper and the basic concept of virtual role commercialization,so that readers can initially understand what the right of virtual role commercialization and conception is.The second part is the protection method and mature protection mode of the international developed countries on this issue.The third part is the protection of fictional character commercialization in China,that is,the protection means of virtual character commercialization in China.In the second caption title,in developed countries,there are three mature models for the protection of virtual role commercialization,namely,the American model,the Japanese model and the German model,and these three models have gained a certain degree of world recognition,three models are widely use in the word,which is quite popular applicated by people.To sum up,in non-statutory countries such as the UnitedStates,the protection of the commercialization of virtual characters is mainly through the adjudication of the professional customs of the judges,and through a series of effective cases to protect the legal rights of the authors.The third part,this part mainly expounds the reality of the commercialization of virtual roles in China.The mainly idea illustrates the protection and regulation in China around the judicial practice.This paper enumerates the cases of the trial practice in the field of the role of virtual goods in China,and deduces the protection measures in the related fields through the analysis of the judgment results,so as to obtain the advantages and disadvantages of this hot debate in China.In general,how to protect the commercialization rights of virtual characters in a benign and efficient framework is a subject worth thinking and discussing,and also reflects the full presentation of the concept of socialist core values.From the perspective of the intellectual property professional,it can promote the commercialization of virtual roles for better development... |