A Study On South Korea's Public Diplomacy After The Cold War

The public diplomacy of any country has its particularity due to the difference of its domestic and international environment.After the cold war,South Korea's unique geographical and geographical environment,relatively stable domestic political environment and the complex and volatile situation on the Korean peninsula jointly determine the important and unique position of South Korea's public diplomacy in its diplomacy.Telling the "Korean story" well,spreading the "Korean concept",maintaining the "Korean image" and shaping the "global Korean" identity have become the core content of South Korea's public diplomacy.To this end,after the cold war,South Korea strengthened its cultural diplomacy,formulated realistic cultural strategies and established a set of organic promotion mechanisms.Since the beginning of the new century,South Korea has more clearly defined the unique strategic position of "public diplomacy",improved the overall structure and policy system of public diplomacy,optimized the overall coordination and diversified promotion mechanism,and thus made the effect and efficiency of public diplomacy in promoting "national soft power" more prominent.This paper starts with the status,motivation and intention of public diplomacy in the whole diplomatic arrangement of a country,and clarifies the relevant theories and value demands of public diplomacy theoretically.Then,the basic framework and policy system of public diplomacy in South Korea are analyzed in general,and the overall picture of the promotion institutions and mechanisms,policy framework and goal setting of public diplomacy in South Korea is outlined.On this basis,from the historical development and evolution of strategic dimensions,at different times,different specific strategy and policy of the government to implement public diplomacy,focuses on the Lee Myung-bak administration,Park Geun-hye administration and Moon Jae-in administration have adopted specific approaches and measures in clarifying the concept of public diplomacy,adjusting the strategy of public diplomacy,strengthening the function of public diplomacy and deepening theinfluence of public diplomacy.Finally,this paper combined with public diplomacy in international politics and the general function and special function in power relations,combining with the practice of South Korea's public diplomacy strategy and the strategic,basic features,the overall effect of the south Korean public diplomacy as well as the problems and limitations were analyzed,the way and South Korea in a specific practice to evaluate the short-term effect and long-term effectiveness.In short,the status,role and effectiveness of Korean public diplomacy in Korean diplomacy is a question and subject worthy of long-term and specific study.From the perspective of future development trend,although different governments have different governing strategies and implementation methods,the basic direction of shaping the national status and image of South Korea through public diplomacy will not change.