Research On American Cultural Barriers In The Process Of Chinese Culture’s External Communication

The report of the 19 th National Congress of the Communist Party of China pointed out that the situation at home and abroad is undergoing profound and complicated changes.China’s development is still in an important period of strategic opportunities,promoting the building of international communication capabilities,telling the story of China,showing true,three-dimensional and comprehensive China,shaping China.A good international image and strengthening multilateral relations are particularly important.In recent years,the spread of Chinese culture in the United States has been hindered.One of the main reasons is that the United States has adopted a deliberate posture of prevention,that is,cultural barriers.Since 2017,the global strategy of the United States has shifted from the previous external expansion to the comprehensive defense and contraction.The foreign culture has a clear tendency to confront,which has caused certain challenges to the spread of Chinese culture in the Western world represented by the United States.The ability of China’s cultural communication,strengthening the good interaction mechanism between China and the United States,and eliminating the negative effects brought about by the American cultural barriers are of great significance to the realization of the Chinese dream of the great rejuvenation of the Chinese nation and the accomplishment of the "two hundred years".The structure of the article is divided into the following five parts: the general theoretical interpretation of cultural barriers,the concrete manifestation of American cultural barriers in the process of Chinese cultural external communication,the consideration of the formation of American cultural barriers,the scientific concept and fundamental stand of Chinese cultural external communication.The method of dealing with American cultural barriers in the process of Chinese cultural external communication.The first part carries out the general theoretical interpretation of cultural barriers.This part analyzes the basic concepts of cultural communication and cultural barriers,and the characteristics of cultural barriers and the constituent elements of cultural barriers,laying a basic theoretical foundation for the research process.The second part combs the consideration of the formation of American cultural barriers.The formation of American cultural barriers is caused by domestic problems in the United States.It affects the formation of cultural barriers through the differentiation of American society.The relative decline of American world hegemony causes the imbalance of American social mentality;American culture The impact of policies on the formation of cultural barriers;the limitations of American society on the inherent impression of China.The four aspects of the formation of the logical mechanism of American cultural barriers are basically judged.The third part analyzes the concrete manifestation of American cultural barriers in the process of Chinese cultural external communication.This part is subject to unreasonable control of Chinese cultural trade in the United States,Chinese communication companies are blocked by technology in the United States,Chinese immigrants are blocked in the United States,and Confucius Institutes run schools in the United States.Obstacles,the United States use legal means to hinder the spread of Chinese culture,and the use of soft deterrence under the zero-sum game thinking to hinder the spread of Chinese culture.The fourth part is to clarify the scientific concept and fundamental position of Chinese culture’s external communication.The Chinese culture’s external communication adheres to the scientific concept: adhering to the concept of promoting cultural awakening and cultural rejuvenation,adhering to the concept of correct righteousness and benefit and sustainable new security concept;The fundamental positions are: Explain the fundamental standpoint of China’s path of never seeking hegemony,adhere to the fundamental stand of keeping up with Chinese culture,and adhere to the fundamental stand of global cultural diversity and national independence.This section explains the difference between the spread of Chinese culture and the internationalization of Western culture in terms of communication concepts and communication.The fifth part is to propose ways to deal with American cultural barriers in the process of Chinese cultural external communication,which is to enhance Sino-US cultural exchanges;to enhance the core competitiveness of Chinese cultural industries;and to enhance the ability of multi-subjects to spread to foreign cultures.Fundamentally improve the cultural soft power and external communication capabilities of Chinese culture,and weaken the negative impact of American cultural barriers.