The Research On The Spread Of Marxism In The Party Newspaper In The New Media Era

As an important carrier for the Communist Party of China to use the media to spread and publicize Marxism,the Party newspaper is ideological weapon to solve China’s current specific problems.New media is the way of disseminating information based on digital technology.Its essence is an information value system based on information technology and knowledge technology.The development of mobile Internet technology and the rise of new media have brought profound changes to the public opinion environment and the way of communication.The rapid development of new media has made the survival and development of traditional media face unlimited opportunities and enormous challenges.The spread of the party newspaper shoulders the dual mission of ideological propaganda and the development of the media industry.Adapting and adapting under the new communication ecology to better fulfill the mission has become an important research topic.On the basis of the Marxist view of journalism,this paper systematically discusses the basic laws,main contents,development opportunities,challenges and development paths of the party newspapers’ dissemination of Marxism during the period of the news media.Based on this idea,this paper is divided into five chapters.The first chapter is the introduction of this chapter by collectingthe Party newspaper and the spread of Marxism at China and abroad related research literature,the research status of the Party newspaper and the spread of Marxism has a simple combing and overall grasp the author believes that research on the transmission mechanism of the marxist Party newspaper,re-examine Party newspaper transmission system in the new media environment adaptability,it can enhance the effectiveness of the Party newspaper spread and influence;Rethinking the current functional structure and development trend of the Party newspaper communication system can better occupy the position of public opinion and guide public opinion.The second chapter discusses the development trend and communication characteristics of the Party newspaper in the new media era are sorted out,so as to grasp the basic context of the development of the Party newspaper in the new media era.Through an overview of the communication mechanism of the Party newspaper,it is emphasized that the Party newspaper must change its concept,change its communication mode and improve its interactivity in order to maintain its dominant position in the competition in the face of powerful new media.Party newspaper spread scientific mass era with interactive,reader’s participation in the Party newspaper more vitality and vigor,attract readers to participate in the discussion about the subject of Party newspaper is beneficial to promote the reader’s understanding of relevant policy theory,promote the implementation of the policy,improve the effect of the spread of the theory,at the same time expanding the authors and readers,really play the role of the communist party newspaper.The third chapter mainly discusses the main content of the Party newspaper’s dissemination of Marxism.From guiding the mainstream public opinion,consolidating the ideological position,promoting socialist construction,and promoting the popularization of Marxist theory,it discusses the main content of the Party newspaper’s dissemination of Marxism.This paper believes that the use of new media to disseminate Marxist theory in the integration of Party newspapers is to use Marxist journalism to guide China’s journalistic practice.Many of the important theoretical principles of Marxism,which have been gradually diluted,have been re-emphasized and emphasized.Some vague concepts have been reinterpreted,some deliberately confused views have been clarified,and some neglected theories have received attention.The fourth chapter mainly analyzes during the new media era the Party newspaper spread marxism of the opportunities and challenges of new media in the information dissemination and management pattern,etc,has a huge difference with the traditional media,not only is that there is a new technology platform and medium,more is that new media brings from the content of the mode of production to the changes in the context of spread this chapter through the characteristics of new media,and the change of spread of marxism,and it is concluded that reasonable use of new media can consolidate marxism spread the forefront of the propagation path of marxism innovation rich marxist propagation mode The construction of the party’s governing capacity is strengthened,but the new media also tends to impact the mainstream ideology and challenge the ability of the communication subject to shake the belief identity of the communication object to reduce readers’ attention to the content of communication.The fifth chapter expounds the new media age Party to promote the spread of Marxism route choice under the new media era,rapid rise of all kinds of new communication forms,between the old and new media technology,breaking the traditional media Dominated the spread of the pattern,the trend of diversification of public opinion has become increasingly obvious Party under the new situation,must respond quickly,in order to better transfer the voice of the party and the government,to further enhance the value of traditional newspaper brand space content is king Is fundamental,and talent is content is the key to the Party newspaper’s sustainable development in the new media era is to obtain the recognition of readers.The optimization of communication channels and the improvement of technology can help the Party newspaper stand firm in the fierce media competition.