The New Situations And Countermeasures Of Ideological And Political Education Communication Under The New Media Era

To view the ideological and political education activities from the perspective of communication,the process of its operation is the process of Ideological and political education information’s transmission,acceptance and feedback between the subject and the object of education.At present,with the rapid popularization and penetration of new media in daily life,mankind has entered the era of new media.Taking the new media era as the background,this paper regards the ideological and political education communication as the research object,and puts it in the new media era to study the new circumstances and the new changes it presents,and puts forward corresponding countermeasures.This article is divided into three parts to discuss the issues related to the ideological and political education communication in the new media era.The first part focuses on the analysis of the concept of Ideological and political education communication,and discusses the basic elements of its formation.After analyzing the two concepts of Ideological and political education and communication and their commensurability,the following conclusions are drawn: the ideological and political education communication is the process that with the help of a certain medium of communication,the disseminator affects the information of the ideological and political education to the recipient in accordance with certain social requirements and the physical and mental characteristics of the recipient,and through the transmission,acceptance and feedback of information,the recipients’ thought and behavior change.On this basis,this part also analyses the four basic elements of the ideological and political education communication: the disseminator,the audience,the content and the media,and the environment is the external objective condition of its existence.The second part links the ideological and political education communication with the new media,and focuses on discussing the new circumstances and new changes of the ideological and Political Education communication under the new media era from the dimension of the elements and the environment,and which is manifested in the "de centralization" of the disseminators,the autonomy and individualization of the audience,the streamlining and fragmentation of the communication content,the miniaturization and diversification of the media,the complexity and diversity of the communication environment.The third part puts forward corresponding strategies for the new situation of the ideological and political education communication in the new media era.From the subject of communication,we should follow the "trustworthiness effect" theory and improve the credibility of the disseminator;From the object of communication,we should improve the media literacy of the audience and promote the self education of the audience.;From the content of communication,we should carefully design the content of transmission in combination with the needs of the audience;from the media of communication,we should integrate media resources and build a three-dimensional communication platform;From the perspective of communication environment,we should apply the theory of "gatekeeper" to purify the new media environment.