Challenges And Countermeasures Of Marxism Communication Under New Media Environment

Nowadays,with the development of network and information technology and the improvement of new media technology,the way of communication of new media has become an important way to express the thoughts of various social thoughts and social subjects.New media technology brought about by the collision of various ideas,various media changes,so that people's ideas are also affected by the spread of new media.This paper explores the challenges and countermeasures of Marxism Communication under the new media environment,combines the cutting-edge new media communication technology with the Marxism Communication,clarifies the opportunities and challenges faced by Marxism Communication under the new media environment,and puts forward corresponding countermeasures for the corresponding challenges.In the preface,the article explains the background and significance of the topic,and probes into the significance of the dissemination of Marxism in the new media environment from the theoretical,political and practical aspects.This paper summarizes the previous research,including the concept of new media,the influence of new media on the dissemination of Marxism and the path choice of Marxism in the context of new media,understanding the previous research results and deficiencies,and clarifying the research direction of this article.In the body part,the first chapter is a summary of the new media,summed up the concept of new media,refining the new media dissemination of four features: interactivity,immediacy,openness,comprehensiveness and self-communication,and forecast the future of social new media development inevitable trend.The second chapter analyzes the opportunities and challenges of Marxism communication under the new media environment,and probes into the new opportunities and challenges brought by the new media from four aspects: the spreading subject,the spreading receptor,the spreading environment and the content of the dissemination of Marxism.The third chapter is aimed at the new media environment under the challenges of Marxism communication,to put forward the corresponding countermeasures.On the subject of communication,the author discusses the two major aspects of the "official" communication subject and the main body of the university,and puts forward some corresponding countermeasures against the different characteristics of these two major communication subjects.In the transmission of receptors,to improve the media literacy of the receptor,but also to enhance the receptor for new media communication awareness.In the aspect of disseminating content,we should promote the construction of the discourse system of Marxist theory in the new media environment,and disseminate the latest Marxist theoretical innovation results.In the aspect of communication environment,we should improve and perfect the management of the new media environment by the party and the party,and construct the cultural environment of new media communication.The use of new media technology to study the spread of Marxism is the development of the Times,but also the inevitable demand for the dissemination of Marxism.With the continuous progress of new media technology,the dissemination of Marxism will also encounter more and more new opportunities and new challenges,I will continue to work hard to explore,and constantly enrich and improve the content of the article,but also hope that this article for the new media environment in the dissemination of Marxism to provide modest.