The Market Analysis And Scheme Study Of The Project Of Longwan CBD Transformation Endowment Characteristic Park

In recent years,the aging of population has become a problem that China cannot ignore.Under the background of the new normal economy,the great consumption demand of the endowment industry has ushered in unprecedented development opportunities.At the same time,due to the effect of domestic economy in recent years,the development situation of the central business district(CBD)in Huludao Longwan grim is facing severe challenge,which has more and more exposed the stern economy development situation.The fixed assets investment and real estate enterprises' sales is about to fall off a cliff,which leads to a large number of commercial housing backlog,capital chain rupture of the development enterprises,obvious insufficiency of development momentum,the stagnant of business district construction.This"bottleneck" needs extremely urgent transformation and optimization for sustainable development in the park.This Paper adopts literature analysis,field research,methods of PEST analysis,SWOT analysis,combing the problems in the development process of Longwan CBD and analyzes its reason,analysis of the macro environment,combining the strengths,weaknesses,opportunities and threats of endowment industry development characteristics Longwan CBD transition zone,determines the park transformation and optimization of strategic target,prove the feasibility of its endowment characteristic park transformation.Through market research,data analysis and other methods,analyses of consumption psychology,pension demand for the elderly,industry marketing strategy study,Longwan endowment characteristic park CBD transformation projects to provide feasible marketing strategy,determine the park overall planning objectives and principles of Longwan CBD,this paper analyzes the reasons of the layout,the park land layout adjustment,the main layout is determined.From the four aspects of overall planning,detailed planning,financing mode and implementation strategy,the project of Longwan CBD transformation endowment characteristic park was studied.