Study On The Image-building Of The Municipal Government Of Panjin City In New Media Environment

Nowadays,with the rapid development of information technology,the network media has been the mainstream media that forms a new media context.The features of new media,such as fast information transmission,extensive range and openness enable make it possible for everyone to become the message sender and make commends on the governance effects of the governments.Moreover,as for the governments,the correct ruling ideas,well-established self-image are vital intangible assets which are premises and bases for effectively performing the governmental functions.The governments must respond to,give full play to the new media,learn to discuss and administrate under the new media environment,maintain good self-image as well as consolidate the reigning status.In consequence,in this subject research,governments are reminded to understand the features of new media,embrace the challenges posed by new media,so that governments can find a new and practical way for building the governmental image in the era of new media.Let's get back to the actual condition of Panjin City,the governments has been increasingly focusing on improving self-image with new media year by year.They have successively established city-country(distruct)internet leadership and working institutes and set up web portals in each unit and pay attention to promote the publicity with new media,explored to create "Smart City" governmental affair platform,thus realizing the media interoperability within the city.But,there are still some work-related problems,such as insufficient exploitation of new media,overdue disposal of the negative public sentiment,etc..The main reasons accounting for foregoing problems are unsound management mechanism for new media,non-comprehensive cognition on the positioning and roles of new media as well as unsound professional team building.In view of those,more efforts should be made in developing the new ways for improving governments' self-image,strengthening internet public opinion regulatory system as well as expanding and shaping the governmental images.The paper begins with the concept of new media environment,governmental image building.A case study on governmental image building of Panjin City under the new media environment is going to be carried out herein by applying the Literature Research Method,Case Analysis Method and Induction and Deduction Method,etc.to introduce the successful experience of Panjin municipal governments in shaping its self-image with new media from all aspects and demonstrate the problems and reasons of governmental image building of Panjin City under the new media environment.Besides,in this paper,the corresponding countermeasures and recommendations are proposed with regard to the shaping,maintenance and promotion of governmental image based on the actual conditions of Panjin City.