Research On The Creation Group Of Chinese Writer-director

Since 2010,with the prevalence of consumerism and the industrialization of Chinese films,the production and consumption market of Chinese films have been getting better and better.However,the lack of talents in the field of film creation in China has failed to satisfy the ever-developing Chinese films.Therefore,a group of outstanding cross-border talents have entered the field of film creation to help the rapid development of Chinese films.Among them,the writer-directors are typical.Their first identity is the best-selling author.The second identity is the cross-border director.They have created a lot of film works and also got a higher movie box office,which has activated the Chinese film market to some extent.At the same time,their own films problem has caused a lot of criticism and reflection.The research on writer-director mainly starts from the common features of their transformation from literature to film creation and the marketing of their films.The first chapter analyzes the reasons for the popularity of writer-directors since 2010 from the social and cultural context,the development of film industry and the commercial and artistic pursuit of writer-directors.The rise of consumption in the commercial era and the rise of the fan economy are contexts created by writers and directors.The investment of capital into the film industry has led to the rapid development of Chinese films and a shortage of talents.This is an external factor in the rise of writers and directors.The director's personal commercial and artistic pursuits are the intrinsic motivation for the rise of this group.The second chapter summarizes the common characteristics of writers and directors in film creation from the three aspects of literature and film,strengthening self-expression and pursuit of individual value,literary loss and entertainment sublimation.Chapter three studies the marketing of writer-directors' works from three aspects: marketing content,marketing channels and marketing methods.In the current era of new media,writers and directors respond to the development of the times and the needs of film marketing,and use emerging new media marketing strategies and personal star marketing design to explode movie productions.The fourth chapter analyzes and summarizes the creative value of writers and directors.It points out the impact of this group's creationon Chinese society and Chinese film in terms of social,cultural and market value.The final conclusion reflects on the film creation and film marketing of the writer-director group,and then discusses the future development of the writer-director group.