Research On The Operation Model Of Online Music Pratice Partner "PEILIAN·COM"

With the rise of the concept of "Internet",many industries are carrying out innovation and reform based on Internet technology.The online music sparring platform "Peilian·com" creates the online music sparring teaching form with the new discipline model of "Internet music sparring",and enforces the traditional industry with modern means.Innovation and reform is not only the launch of music education products that conform to the Internet era,but also the formation of a set of distinctive business operation mode while grasping the rules of the industry.Efficient operation mode can improve the efficiency of coordination between various links in production and operation,enable enterprises to meet the current market demand,reduce the production and operation costs of enterprises,and ultimately improve the efficiency of enterprises.The paper deals in a basic overview of “Peilian·com” company as the research subject,the establishment of the characteristics of online training mode and the size of the market status-quo.Then,according to the operating status of “Peilian·com” company,combining Two-factor theory,The Marketing Theory of 4P and The AARRR user transformation funnel model,the paper analyzes systematically the company internal operation flow from the four aspects as content production,the platform teaching resources,the market channel,the user management to induces its operation pattern prominent superiority.Therefore,the compound operation mode of“Peilian·com” B2 C + C2 C is obtained.