Studies On The Derivative Design Of Cultural Ip Images Of Animals Patterns Embroidered In The Mandarin Squares Worn By Military Officials

Mandarin Squares are the decoration embroidered in the outer coats of officials during the Ming(1368-1644)and Qing(1644-1911)Dynasties,which are also an identification of the official status and the feudal hierarchy.With elaborate patterns,elegant workmanship,rich meaning,and a very high value of artistry of fashion and cultural connotation,Mandarin Squares are decoration of the ancient Chinese clothing that can most reflect Chinese cultural characteristics.With the common development of Chinese history,culture and art,patterns of Mandarin Squares contain profound spirit of oriental nation and cultural and artistic value.In the social context of traditional culture protection,the innovative transformation and development of the cultural IP images has become a popular cultural phenomenon accepted and enjoyed by the public,and is also one of the effective ways to spread traditional culture.The development and creation of the culture of traditional Mandarin Squares needs to put culture as the first priority and create the spiritual charm and value of traditional Chinese culture of Mandarin Squares in the form of cultural IP images.This project takes the animals patterns embroidered in Mandarin Squares worn by military officials in the Daoguang Period(1821-1850)of the Qing Dynasty(1644-1911)as the research object,deeply studies and analyzes some aspects of their plastic art,color and connotation,integrates,refines,and redesigns the dominant and implicit factors of animals patterns embroidered in Mandarin Squares worn by military officials by factor extraction method,and meanwhile summarizes the principles and methods of color matching of Mandarin Squares in the Daoguang Period(1821-1850)and applies them to the design.The creation of cultural IP images of the animals patterns embroidered in Mandarin Squares worn by military officials in the Daoguang Period(1821-1850)inherits features and shapes of traditional animals patterns embroidered in Mandarin Squares,makes a innovative design combined with modern design methods and aesthetics,uses design methods of anthropomorphic cartoon to set images,injects humanistic emotion and cultural connotation into the cultural IP images design of the animals patterns embroidered in Mandarin Squares worn by military officials,and then incorporates different expressions,dynamic states and scenarios,creating derivative design of a series of cultural IP images of the animals patterns embroidered in Mandarin Squares worn by military officials.It is hoped that this design can shorten the distance between Mandarin Squares culture and life of the public,make the audience understand the traditional Mandarin Squares culture,and realize the dual resonance of visual perception and ideology,and finally play a role in protecting and inheriting the traditional Mandarin Squares culture.