Research On VI Design Of Taierzhuang Ancient City Lantern Festival

Driven by socio-economic development,China's tourism industry is developing rapidly.Against the background of increasing competition in the tourism industry,the VI design of the Taierzhuang Ancient City Lantern Festival has become indispensable for the development of the tourism industry in the ancient city of Taierzhuang.The VI design of the Taierzhuang Ancient City Lantern Festival is a vital component to display its overall image and regional characteristics.At the same time,the VI design is more intuitive and has a strong dissemination advantage.Although the Taierzhuang Ancient City Lantern Festival has a very high tourism value,as an emerging tourism project,it has certain disadvantages in terms of its popularity and promotion in the tourism industry compared with other similar industries.At the same time,the Taierzhuang Ancient City Lantern Festival does not have a unified visual image design.This is needed to pass the systematic and overall Taierzhuang Ancient City Lantern Festival VI to convey the regional characteristic culture of the scenic spot to the public,and it is accepted and recognized by the public.The design of the Taierzhuang Ancient City Lantern Festival VI will create higher economic value,and also allow the history and culture of the ancient city of Taierzhuang to be better spread.Therefore,for Taierzhuang Ancient City Lantern Festival,how to use design language to highlight the brand image of Taierzhuang Ancient City Lantern Festival,increase visibility,consumer awareness,and guide tourists to establish a good tourism brand image of Taierzhuang Ancient City Lantern Festival.This article mainly studies the realization of the commercial value,aesthetic value,and historical and cultural value of the ancient city lantern festival based on visual recognition design.Through the exploration of its visual recognition design,the Taierzhuang Ancient City Lantern Festival was systematically presented to consumers in a systematic way to enrich the visual image of the Taierzhuang Ancient City Lantern Festival.The unique design language and intuitive visual symbols embody the history and culture of the Taierzhuang Ancient City LanternFestival,so that the culture of the Taierzhuang Ancient City Lantern Festival can be better spread through VI design.This not only enhances the appeal of the Taierzhuang Ancient City Lantern Festival and obtains a wider publicity effect,but also enables the audience to have a better sense of travel experience and enhance the perception of the human customs of the Taierzhuang Ancient City Lantern Festival.Relying on the dissemination of the VI design of the Taierzhuang Ancient City Lantern Festival,it stimulates and guides the audience to consume,expands the brand effect of the ancient city of Taierzhuang,and promotes the development of the tourism industry of the ancient lantern festival.