Research On The Publishing And Planning Of “The Great Pianist Series Of The 20^th Century”

This paper mainly focuses on the planning and release of the album series of great pianists of the 20 th century.This series record issued by the company in 1998,a total of one hundred volumes,two hundred albums and seventy-four pianist,collected a lot of classical pianist like Martha Argerich,Claudio Arrau,Vladimir Ashkenazy,Daniel Barenboim,Glenn Gould played such classic works,is a landmark recording products,has a rich artistic value.This article USES the literature method,a large number of data collection and recording products,listen to classical works,based on the perspective of communication study analysis "great pianists of the 20 th century" series of products to create successful internal factors,including the choice and design of frame,recording technology,as well as external factors the company product strategy,market positioning,target audiences,marketing management,such as multiple in-depth study for the products planning the operation of the process and characteristics,an analysis published a prerequisite for quality records required,and certainly one of the high quality music recordings are released to the spread of music development is promoted,It is helpful for the further inheritance of classical music and the further innovation and development of music art economy.