Research On The Design Of TV Program Opening Animation

TV is one of the important media today,which can meet people's daily needs and spiritual needs.However,with the development of electronic Information and multi-media,TV program not only compete with other TV programs fiercely,but also impact by new media.In the view of this reason,column packing and good brand image is needed for TV program to increase their competitiveness.Opening Animation is an important part of the overall packaging of TV programs,and it is a concentrated reflection of packaging strategies,so it is of great significance.The current research on Opening Animation,more market-oriented,is generally from the perspective of communication and marketing in analysis of its role in the TV program or the application and creative process in 3D,little attention on Opening Animation from the perspective of art design theory.This paper takes the TV programs Opening Animation as an example to research on the perspective of art design theory.With the principle of Audience-oriented,a series of conclusion and design rules is concluded in this paper.According to perspective of audience characteristic based design,this paper focus on solving existing problems of columns opening animation,better realize its function and embodies the art of animation features.TV programs opening animation design should be audience-oriented,which pay more attention on audience experience and psychology and emotion,under the requirements of social development and competitive pressures and audience needs.Which is of great significance for the further development of the animation design on the present stage.Therefore,this paper takes the preschool children's column as an example to research on the design of audience-oriented column opening animation according to the characteristic of column specific audience.This paper summarizes some problems of current TV programs opening design.This paper also clarifies the role of TV program opening,the concept of the TV program opening animation,which is the premise and foundation for the further study.In the third chapter,the characteristic of preschool children's column opening animation was analyzed first,which is of directive significance for the study of design law.Then a systematicanalysis is implemented on the character of preschool child psychology,which provides important psychology theory basis for this paper.The characteristics and functions of the main components of the animation are analyzed,and the corresponding relationship between the application method and the effect is clarified.It can help the designers to realize their creativity better,and provide theoretical basis of the art design for the further research.Based on the above research,the fourth chapter of this article from the view of image and scene,sound,movement,plot several aspects,to analyze,summarize and elaborate the design rules of program opening animation matching with children's psychological characteristic.It's helpful to gain better effects on preschool children's TV columns opening animation through design to serve the preschool children.In the fifth chapter,this thesis selects the actual preschool children television program to carry out animation opening,and the research conclusion of this paper has been applied and proved in practice.