Research On Mongolian Music Communication Strategy

All successful cultures today have a comprehensive character.Only by constantly maintaining the state of absorption and communication with the outside world can the culture be lastingly updated and avoid self-enclosure.National music has its unique cultural connotation.The communication and communication of culture needs to find universality on the basis of its uniqueness,which is the balance between the two.No matter from the primitive society to the 21 st century,any evolution of Mongolian music is inseparable from the cultural heritage contained in Mongolian folk songs.The question is how to inherit the national culture,how to promote the Mongolian folk music and even the music of different nationalities to China and the world.The first chapter of this paper sorts out the development process of Mongolian music communication.The second chapter is about the current problems of Mongolian music communication,that is,the domestic audience has stereotyped knowledge about Mongolian music,and the income of Mongolian musicians is Chinese music.The changes in the industry and the lack of communication and promotion of talents and platforms for Mongolian music have been described and discussed.The third chapter is a typical case of the Mongolian rock band Hanggai band with the most foreign performances.It analyzes the development path of high-quality music products and global performances that are integrated with nationality and modernity,and proposes to create a self-propagation effect of music products.And borrowing the "he spread" platform to create the enlightenment of the subject value.The fifth chapter summarizes in-depth interviews and research cases,and gives communication strategies such as integrating nationality and modernity,creating high-quality music products,focusing on Mongolian music audiences,creating professional promotion teams,and building integrated marketing systems for Mongolian music communication.