| The thesis places Taohuawu new year picture to a special historical background,and investigates the operation,selling,producing,policy,development and inheriting of Taohuawu new year picture,analyzes the contents and styles in different periods,so as to find out how Taohuawu new year picture adjust itself from the period of social changing and cultural changing.The thesis consists four chapters which are introduction,main body,conclusion and appendix,and the main body has four chapters.Chapter two is Taohuawu new year picture in the early 20 th century which briefs the style and survival of Taohuawu new year picture during the late Qing dynasty and early republic.The thesis sets the period of the early 20 th century as the start of the research when all Taohuawu new year picture survives in a stable agricultural civilization in face of producing,selling,and inheriting,and the new year picture also preserves folk customs and functions.Besides,the thesis takes Wang rongxing New Year Picture store as an example of traditional new year picture store which provides valuable historical references of the changing process of Taohuawu new year picture by studying its technical inheriting,employment,sales condition,and ways of safeguarding legal rights.Chapter three is Taohuawu new year picture in the early period of building socialism society(1950s-1970s).During this period,the artists answered the call of New New Year Picture Movement and adjusted staffs and producing organizations.During this period,the Taohuawu new year picture absorbed new elements but it transferred itself to a tool of political propaganda and discarded some traditional contents and styles.During the period of Cultural Revolution,Taohuawu new year picture was tagged as feudal and superstitious products,and was banned.The destruction of new year picture,leaving of professionals and losses of civil culture had brought tremendous difficulties in inheriting new year picture.Chapter four is The New Development of Taohuawu New Year Picture during the Reform and Opening Up.However,the prosperity of the new year picture only stayed in exhibition due to the shock to traditional culture by the Cultural Revolution,and the actual sales of the new year picture was sluggish.To expand the market,Taohuawu new year picture applied offset printing to expand production,but the producing methods,styles and selling means changed greatly.Chapter five is The New development of Taohuawu New Year Picture in the Twenty-First Century.In the beginning of the 21 st century,Mr.Feng jicai firstly launched saving project of folk culture heritage,which attracted the attention of academia to folk culture.With the promotion of intangible cultural heritage,people have enhanced their awareness of protecting and saving traditional folk culture.At the moment,traditional wood-carving new year picture gradually replaces the machine-printed one,and gains people’s favor again.The function of wood-carving new year picture has changed,and its operating organizations,inheriting means,topics,methods have experienced great changes. |
