The Case Study Of The Merger And Acquisition Deal Between K Company And The Consortium Of M

Along with the economic development of communication technology unceasing enhancement,the people to the requirement of culture enjoy a higher degree of cultural media field and economic field and blend with each other constantly deepening,the economic function of culture becoming more strong.Compared with the developed country,the media culture industry in China started relatively late,after entering market economy era,the media industry in political identification has also started to pursue economic development and social value of industrialization development.Nowadays,in order to avoid the relevant risks in the development process,State-owned cultural enterprises hope to reduce the risk of their entry into emerging industries through mergers and acquisitions,so that they can have new external profit growth points in the short term.In this background,this article selects the case of K company mergers and reorganization the consortium of M company,hope that through the first Internet video enterprise merger,acquisition and reorganization of listed state-owned for state-owned cultural enterprises mergers and acquisitions advice this paper based on the research of the scholars have carried on the literature review and understand the prevailing view in the field of mergers and acquisitions,and organize the relevant theories about M&A,laying a foundation for later analysis,and then introduces the merger and acquisition process of K company and the consortium of M and its M&A motivation The synergy effect after merger and acquisition is analyzed to summarize the successful experience of its particularity in mergers and acquisitions and shortage,which implements state Internet video industry for the first time listed on the financial management in advance the layout and adjustment to the hunan radio and television in the impetus behind the etc.Finally,it sums up for cultural enterprises implementing mergers and acquisitions advice,namely the clear position of enterprise strategy choice high quality operational assets pay attention to the integration after M&A to establish and perfect the decision-making and supervision mechanism.The method of case analysis in this paper involves the method of event study and financial analysis,and finally comes to the conclusion that based on the state-owned cultural enterprise?supervisions?society respectively :firstly,state-owned cultural enterprises should dare to make changes in order to realize market-oriented capital operation,including clear property rights through equity allocation.As for the regulators,they should lay the foundation of the merger and acquisition operation of state-owned cultural enterprises while sticking to the bottom line.For the society,the acquisition of state-owned cultural enterprises will be more conducive to the realization of social benefits.