The Interpretation Of TV Documentation Untypical Online Celebrity Ma Yilian

With the increasingly mainstreaming of network media and e-commerce,the emergence of the "e-commerce network red" who often kill tens of millions of seconds.According to the analysis report on the economic and industrial development status of web celebrity in China in 2019,the number of web celebrity in China reached more than 6 million,the number of web celebrity fans reached 588 million,and the economic value of web celebrity reached 900 billion.Among them,e-commerce red economy accounted for 74%.Ma yilian,the protagonist of this paper,is a member of the huge group of e-commerce celebrities,but she is different from other e-commerce celebrities,because her image(ordinary appearance,182 cm tall,weight 203 kg)subvert the traditional web celebrity image,is a "different web celebrity".Ma yilian was born poor,young school dropout,in order to make a living has been running in all walks of life,but she is optimistic,positive,diligent,through a chance to become a web celebrity with hundreds of thousands of fans,and step by step started the road of e-commerce business,became the "most beautiful fat man.Through the recording of the protagonist's characters,experiences and emotions,this paper aims to make the audience understand and be familiar with the industry of "e-commerce celebrities" and the people engaged in this industry in a more objective and comprehensive way.This article is to the documentary "alternative" horse a web celebrity "lotus" works,mainly divides into four parts: the first chapter briefly describes the author during the period of school learning theory knowledge,such as television images of the symbol,media communication and aesthetics of literature and art,radio and television production,etc.,and the authors choose web celebrity as the research target,select "horse a lotus" as the research object of the reason and purpose,to provide basic theory for the documentary creation;The second chapter is the most important chapters,this article from the aspects of documentary content rendering interpret ideas and central theme,discusses the means of documentary,this film in the aspect of characters such as "web celebrity" topic of social background,the significance of the characters,the space of the documentary film real time clues,objective facts and art,etc.,among them,this article on the record means fully adopted the technique of "first person",strive to build a directdialogue with the audience,to enhance the authenticity of the documentary,substantial;The third chapter from the audio-visual language and artistic performance of the early shooting,post-editing and overall packaging and special effects are elaborated,introduced the work of the practical technical operation process;The fourth chapter reflects on the deficiencies of the work in the process of completion,such as the weak consciousness of space transformation,low picture quality,poor grasp of details,excessive proportion of language,etc.,hoping to consciously correct and improve in the process of production and display of the work in the future.