An Aesthetic Perspective Study Of Commercial Photography

The development of commercial photography in China started at the beginning of reform and open,and it really began to appear and develop in the last century.In the 21 st century,China's commercial photography has developed rapidly.However,due to the backwardness of technical equipment in China's commercial photography industry,there is still a big gap compared with foreign countries.This thesis takes the beauty of commercial photography as the research object,and discusses and studies the nature and value of commercial photography from the aesthetic point of view.The basic theory of aesthetics and the knowledge of commercial photography theory are especially important for this topic.Commercial photography is different from other art categories.If the previous work is not done well,it cannot be compensated in the later stage.Therefore,qualified commercial photographers should have excellent cultural accomplishment and good aesthetics.By paying attention to real life,they should activate their creative inspiration and learn to discover the beauty perspective and promote the aesthetic value of the work.The aesthetic value of the work affects people's perception and enjoyment of beauty,and at the same time,the work can give feedback on real life in terms of authenticity.The photographer uses his inner personality to express his own thoughts and emotionally resonates with the viewer.The main content of this paper is divided into the following five parts: First,the research background of this paper is briefly explained,and the research status of commercial photography and aesthetic perspective at home and abroad.Second,the research analyzes the production,classification and style evolution of commercial photography.Third,from the perspective of aesthetics,the formation of aesthetic perspectives in commercial photography,the characteristics of aesthetic perspectives,and the functions of aesthetic perspectives are elaborated.Fourth,it expounds the characteristics of the comprehensive beauty of commercial photography,and summarizes the existence of commercial photography with light,color and composition.The technical beauty,form beauty,and connotation beauty of commercial photography are analyzed,and detailed analysis and induction are carried out.Fifth,Emphasis on the aesthetic subject of commercial photography,affirming the influence of aesthetic consciousness on photographycreation.Research and analysis of the impact of commercial photography on spiritual activities and cultural exchanges in people's daily lives.This topic studies the aesthetic culture of commercial photography from the perspective of photographers and viewers.Firstly,it analyzes the beauty of commercial photography from the morphological laws of commercial photography and organizes its development research.Secondly,it analyzes and establishes the subjective position of photographers in commercial photography.Photographers use aesthetics to convey the aesthetic information contained in the works to the audience.Finally,from the perspective of the audience,it is analyzed how to interpret the aesthetic information of the commercial photography that the photographer wants to convey from the aesthetic perspective.During this period,the materials related to the thesis were collected and analyzed in a serious and responsible manner.After summarizing these theoretical knowledge,the theoretical knowledge had been applied to the creation of the film.In the process of completing the work,The author try to interpret the angle of shooting,the use of light,composition and color.At the same time,This paper also studies and analyzes Chinese and foreign photography works,and completes the research of this paper through theoretical knowledge plus practical methods,which can enable viewers to understand the aesthetic value of commercial photography more intuitively and accurately.