Analysis And Research Of Existing Music Websites In China

With the advancement of social civilization and the advent of the Internet era,the means of information dissemination has once again been reformed.The Internet has become the main medium for music communication.However,as a popular media carrier nowadays,the research of “Music websites” is relatively scarce in academia,and there is still a large research space.Compared with traditional media,music websites are audible,visual,singable,chattable,and have a large storage capacity.The selection of works is diverse and convenient.The dissemination of music websites has broken the boundaries of time and space,making it possible to distribute music anytime and anywhere,and the mode of communication has changed from one-way to interactive communication.At the same time,music websites have changed the scope of the audience,changed the public‘s aesthetic and comment style,and influenced the creative style and quality of musical works.All these changes may cause adverse effects on the music website.In order to ensure the normal operation and healthy development of the music website,the editorial community is also required to contribute.By investigating five existing music websites such as “China Musicology Network”,“Play Qin Bar”,“Kuwo music”,“Phoenix Music”,"8775 Music Network",to understand their basic information,traffic data,editing positions,etc.Speculate on the spread and editing of music websites: academic and educational music website editors have high professional requirements,entertainment and publicity music website editors 'catch on current popular hot spots,sales music website editors‘' understanding of consumer groups,etc.No matter what type of music website,editors play an important role that cannot be ignored.The editor has played a role in planning,optimizing content,promoting content,and contacting feedback for each website from beginning to end.Compared with the traditional media editor general music editor,the editing work of the music website also has certain changes.As a combination of music editing and website editing,in addition to the general editing quality,music website editing should also have the ability of music editing and network practical operation.Music website editors should be proficient in using computers and editing software,have the ability to organize music content and copywriting,have professional music appreciation and analysis capabilities,have marketing and promotion capabilities,and the ability to tap and connect with good works and musicians.Therefore,theestablishment of a high-level and responsible editorial team requires the editors to continuously learn and improve their literacy to effectively protect the health quality of the music website.Music websites should also focus on editor training,and cultivate an excellent group of editors in accordance with the characteristics of the website,and this work should last for a long time.This article will use five music websites such as “China Musicology Network” and“Kuwo music” to investigate and analyze specific cases to study the particularity of music website editing responsibilities and the new requirements of the new media environment for music editing professions.