Research On New Media Literature And Art And Its Industrialized Of China Literature

After the 21 st century,the eastern and western societies have entered the network era,and various forms of new media literature and art are flourishing,while industrialization has become the main existing form of new media literature and art.In the industrialized development of Chinese new media literature and art,the most distinctive and outstanding expansion is the internet literature industry.With the progress of internet literature in China,the degree and volume of its industrialization can best reflect the great creativity and influence of "Chinese phenomenon" or "Chinese model".Therefore,we need to make an in-depth analysis of the industrial development mode of internet literature,especially issues regarding the IP industrial chain that have formed around internet literature,which links all the films,television shows,animations and games together,and the phenomenon of overseas spread of internet literature that has gradually emerged in recent years.In order to ensure the authenticity and representativeness of the argument,this paper selects China Literature,the largest internet literature production and copyright operation company of the internet literature industry,as a typical case for research.This paper conducts its research through a combination empirical research and theoretical analysis.The dissertation divides the industrialization of the new media literature and art of China Literature into three forms: the production and consumption of internet literature,the cross-media adaptation of internet literature,and the cross-cultural communication of internet literature.The first form focuses on the transformations of production and consumption methods of internet literature in the context of network media,as well as its inherent media characteristics and commercial logic.among them,the establishment of the VIP paid reading system has played a vital role in the development of the entire internet literature industry.The second form mainly observes methods in which internet literature works are adapted by different media,and the influence of business,policy,audience and other factors on the final presentation of these works.The third form is concerned with issues such as translation strategies and profit methods of internet literature in overseas communication.Finally,this paper summarizes the problems that China Literature confronts in the development of new media literary art industrialization and provides relevant suggestions.