Research On The Influence Of Cultural Landscape Quality On Tourists’ Revisiting Intention

The global economy is developing vigorously and people’s life has been greatly improved.The consumption structure of families has undergone great changes.Tourism has become one of the top three industries with the automotive and oil industries.With the opening of the 18 th national congress of the communist party of China,(CPC),general secretary Xi jinping advocated cultural self-confidence on many occasions.Tourism has become a new way to realize cultural heritage and cultural self-confidence.Therefore,cultural landscape tourism has also become a popular tourism project.However,in the face of the fierce competition market and the increasingly demanding tourists,how to retain the original tourist market and improve tourists’ willingness to visit again has become the only challenge for the sustainable development of all tourist destinations.Under such an environment,cultural landscape tourism destination should be from the perspective of itself and tourists,find out the cultural landscape evaluation factors and the relationship between the tourist revisit intention,find out the core of effectively improving the quality of cultural landscape impact factor,promote cultural landscape tourist destination of tourists revisit intention,the construction and development of cultural landscape tourism destination to provide constructive Suggestions.Through literature review,early researchers believed that tourists’ willingness to revisit was mainly determined by their satisfaction and travel motivation.Through a large number of practical research findings,scholars have been questioned.And from a new perspective to explore the impact of tourists revisit intention of variables.This study also tries to select yuelu mountain scenic spot as the research object of cultural landscape quality from a new research perspective,and introduce the mediating variable of cultural identity into the research of cultural landscape quality and tourists’ willingness to visit again.Based on the landscape quality grading rules,according to previous studies,to explore the cultural landscape quality ornamental leisure values,history and culture of scientific value and popularity as independent variables,and cultural identity as a cultural landscape as a intervening variable,revisit intention to study in the cultural landscape of the tourism destination object,build cultural landscape quality,cultural identity,and revisit intention of mechanism model.The data were obtained by issuing questionnaires and the hypothesis was verified by using the structural equation model.Finally,the conclusion is as follows :(1)the ornamental and recreational value,historical and cultural scientific value and popularity of cultural landscape quality have a positive impact on cultural identity.(2)cultural identity has a positive impact on tourists’ willingness to revisit;(3)the cultural landscape quality has a positive impact on the revisiting intention;(4)cultural identity plays a mediating role in the research of cultural landscape quality on revisiting intention.According to the experimental results,the paper provides constructive Suggestions on how to improve tourists’ willingness to visit again and promote the sustainable development of local tourism in cultural landscape tourism destinations.