The Influence Of Self-control,Self-affirmation And Cost On Individual Donation Behavior

In recent years,donation behavior has gradually become one of the hot issues in psychological research.Recently,the sudden novel coronavirus incident led to donation activities from all walks of life,which also reflects the importance of research on donation behavior.In previous researches on donation behavior,the donation paradigm lacks authenticity,and there is little research on individual status factors.Therefore,in order to further explore the factors influencing individual donation,formulate effective measures to improve personal donation,based on the resource dependence theory,this study to college students as the research object,self-control,self-esteem and cost,to explore the three influence on individual donations,and designed a preliminary experimental and two experimental investigation.In the preliminary experiment,the single-factor design was adopted to verify the validity of the previous real donation paradigm,and the results showed that the main effect of cost on the donation behavior was significant and the real donation paradigm was effective.Experiment 1 using 2(self-control: high and low)×2(self-affirmation: sure,not sure)× 3(cost: high,medium and low)mixed experimental design,with self-control scale screening of the subjects,values scale start self-affirmation,in the real donation paradigm exploring self-control,self-esteem and cost impact on individual donation behavior.Results(1)the main effect of self-control ability was significant.Individuals with high self-control ability donated more than individuals with low self-control ability.(2)the main effect of self-affirmation was significant,and the proportion of donation in the positive group was higher than that in the non-positive group;(3)the interaction between self-control ability and self-affirmation was significant.Compared with the non-affirmation group,subjects with high self-control ability and low self-control ability donated more after self-affirmation.(4)there was a significant interaction between self-affirmation and cost in the proportion of donation.The results showed that compared with the non-affirmation group,the proportion of individual donation after self-affirmation was higher in the high,middle and low cost groups.(5)self-control ability,self-affirmation and cost have significant interaction on the proportion of donation.Experiments using 2(self control resources: loss,the loss of group)× 2(self-affirmation: sure,not sure)× 3(cost: high,medium and low)design of experiment,with participants self-control Stroop task consumption resources,values scale start self-affirmation,exploring self-control resources in real donation paradigm,self-esteem and cost impact on individual donation behavior.Results(1)the main effect of self-control resources was significant,and the proportion of donation in the wastage group was lower than that in the control group.(2)the main effect of self-affirmation was significant,and the proportion of donation in the positive group was higher than that in the non-positive group;(3)the interaction between self-control resources and self-affirmation was significant in the proportion of donation.Compared with the non-affirmative group,the proportion of donation was higher in the consumption group and the control group after self-affirmation.(4)there was a significant interaction between self-affirmation and cost in the proportion of donation.Compared with the non-affirmation group,the proportion of individual donation after self-affirmation was higher in the high,middle and low costs.(5)self-control resources,self-affirmation and cost have significant interaction on the proportion of donation.Through the analysis and deduction of the research results,the conclusions are as follows:Conclusion 1: individuals with high trait self-control make more donation than those with low self-control,and individuals with loss of self-control make less donation than those without loss.Conclusion 2: self-affirming individuals make more donations than non-affirming individuals.Conclusion 3: self-affirmation can be used as a way to cope with low self-control ability and loss of self-control resources.Conclusion 4: even at a higher cost,individuals with different self-control characteristics and self-control resources in different states can make more donation behaviors after self-affirmation.