Research On Ethical Issues In Emotional Consumption

With the emergence of the consumer society,consumption has become the core of People's Daily life.People can consume anything to relieve the anxiety and anxiety caused by mobility,including the most genuine human emotions.In the field of consumption,emotion becomes a kind of capital that can be profited from and is regarded as a tool that can be manipulated.Emotional consumption becomes a social phenomenon.The analysis of emotional consumption from the perspective of ethics is conducive to the realization of human survival,development and spiritual perfection.In the process of sorting out the connotation of emotional consumption and its causes,this paper analyzes the alienation of such basic human relations emotions as love,friendship and family affection,and puts forward three ethical dilemmas of emotional consumption,namely the commercialization of love,the instrumentalization of friendship,and the desertification of family affection.Commercial love for the purpose of exchange of money and interests began to appear,replacing the previous pure love;Friendship based on the exchange of material interests began to appear,and the moral conscience in friendship was also used for consumption.The significance of friendship was limited to instrumental rationality.With the emergence of the family affection which is aimed at the rationality of commodity economy,the economic material,ritual and emotional exchange covered by the family affection gradually degenerates into the material economic exchange.In view of the three ethical dilemmas of commercialization of love,instrumentalization of friendship and desertification of kinship,the corresponding solutions are put forward: the construction of love ethics,the cultivation of friendship ethics,and the call of kinship ethics,which are devoted to the rescue of people trapped in the mire of emotional consumption.Emotional consumption profoundly changes society and people themselves.Emotion exists as a state of alienation and is controlled by "computational rationality" which hides a deeper crisis.How to face their own emotions do not get into the vortex of consumption,which will be the future and even a longer period of time to face and think about the problem.