Discourse Analysis Of Product Details From The Perspective Of System-Functional Linguistics

The product details of the e-commerce platform is the display of the detailed information of the products sold by the seller.It is a graphic monologue text.It is playing an important role in consumer guidance in the increasingly common online shopping today.Incorporate the "idea" of the product into the product details and pass it to the consumer.In a subtle way,it will have a certain impact on the consumers’ psychology and habits,so that it will enhance the sense of identity with a brand product and form a certain consumer preference.This article focuses on the product details text,mainly from three aspects:register,cohesive,and metafunction.Through statistical and analysis of the collected corpus,the results are described and explained,and the product details are targeted.Discuss the features and functions of the text.This article is divided into the following five parts:The first part is an introduction,which introduces the research object of this article,defines the content and scope of the research,sorts out the research status of product details and text analysis,proposes the research significance and research methods of this article,and explains the sources of corpus.The second part is to study the register features of product details,starting from three levels:field,tenor and mode.Explains the context of product details and the content of the theme,clarifies the role relationship and communicative purpose of communicators in communicative activities.Feature description.The third part is to study the cohesion in the product details text,pointing out the definition of cohesion and its role in the coherence of the text,starting from the two levels of grammatical cohesion and lexical cohesion,and annotating the cohesive means of reference,substitution,ellipsis,vocabulary co-occurrence and reappearance,and other cohesive means are analyzed to point out their cohesive role.The fourth part is to analyze the metafunctions of the product details’text,mainly from three aspects:the ideational function,the interpersonal function,and the textual function. Through process analysis,it summarizes the transitive characteristics of the product details text.Statistics and description of the distribution in the text,and related explanations of the thematic structure and information structure of the text.The fifth part is the conclusion of this article.It summarizes and summarizes the viewpoints of the full text,points out the innovation of the article,and explains the limitations of this article,so as to provide a general idea and direction for further research in the future.The research in this article shows that the theory of system-functional linguistics provides an effective method for discourse analysis.In the practical sense,the theory of functional discourse analysis can be used to guide the writing of product details.It can arouse the attention of merchants on the interpersonal function in the product details text,and choose the appropriate language expression according to the discourse tenor of the text to realize their communicative intention.At the same time,it will deepen the consumers’ overall understanding of the product details text,so that they can quickly extract the key information.