A Study On The Construction Of Tourist Attractions Of Great Heritage Based On UGC

As a tourist attraction with strong cultural attribute,large ruins scenic spot is more and more favored by tourists.While promoting economic development,the tourism development of great heritage also practices the concept of "bringing the heritage displayed on the vast land to life" proposed by the General Secretary,which is conducive to the activation and protection of site resources.As a special scenic spot,great heritage have inherent significance in the landscape of concrete cultural relics,so their structure of tourist attraction is bound to be different.This paper studies the tourist attractions of great ruins from the perspective of constructivism,and considers them not only as an objective reality,but also as a symbol of social construction,bearing a certain social ideal and value.Post-tour UGC,as an important tourism discourse,can be seen as tourists' understanding and construction of attractions.Then,taking Yinxu as a case,I collected comments and travel notes from major tourism websites,and carried out content analysis with the help of ROST,UCINET.Among them,the word "explanation" in the center of the degrees of general cases(20),middle center ranked fourth,illustrate its strong "connection" attribute,combination of condensing subgroup results and related theory of semeiology,and the characteristics of great heritage "high context",the author puts forward the three hierarchical structure model of the tourist attractions,digging objective reality of the concrete layer(Signifier),the connotation of the symbols of core layer(Signified)and"explanation system" as the core of building the middle layer of "bridge".Thus big site general commonness of tourist attractions:as a kind of special attractions symbol,its symbol in traditional construction under the perspective of "Signifier"(representational tourism landscape)and " Signified"(the connotation of social significance),on the basis of the need to define system as the core layer as the "bridge",that is to say,it is not a social construction in the traditional sense of the dual structure,but a"inside-middle-outside" three levels of complex.In addition,the author,from the perspective of "theme"(tourists),proposed the construction model of large ruins tourism attractions based on UGC,and comprehensively discussed the construction process of the construction subject(tourists)under the influence of multiple hidden construction factors:In the context of social ideals and values,and suppliers with the aid of social media and marketing tool,the objective of the big ruins "present" for carrying something attractive symbols,through to social media as a carrier of information before swimming affect life in the environment of tourists to the understanding of the big ruins,plus commentary under the influence of tourist experience and deconstruction,eventually formed the visitor's own construction,and before he became a subsequent visitors travel information and affect its construction,make big sites are constantly updated,and rich at the same time,the social ideal and value.Thus,the construction of large ruins tourism attractions based on UGC seems to be the construction of tourists themselves,but in fact,tourists are the dominant constructors and contain multiple "hidden constructors",all under the influence of macro background.On the basis of the above research,the author puts forward three suggestions for the development of great heritage tourism based on the three-level structure model of tourist attractions constructed by tourists:widely publicize and create a distinctive brand image(core layer);improve comprehensive service of scenic spot(middle layer);focus on experience and innovate tourism product development(concrete layer).