The Phenomenon Of Domestic Commercial Films Spreading In The New Decade

Since the domestic commercial film entered the second decade of the new century,that is,the new decade,it has shown a new industrial style and creative posture.Through learning and emulating the production mode of Hollywood commercial blockbusters,a large number of "IP" movies adapted from literary works,TV variety shows,and "selfIP" films gradually formed by the success of the first and subsequent sequels have been produced.In the new decade,these two types of films cover most of the works in domestic commercial films,and gradually show the trend of commercial film collection.Based on this,this paper uses literature research method,data analysis method and case analysis method to study the phenomenon of domestic commercial film collection and communication in the Chinese film market in the new decade.The communication mechanism and communication behind this phenomenon The effect was systematically analyzed.From the historical perspective,it sorts out the development history and current situation of the domestic commercial film collection in the new decade,and defines the concepts of "continuous communication phenomenon" and "domestic commercial film",and the characteristics and categories of domestic commercial film collection.Inductive summary.In the research process of the communication mechanism,firstly use Lasswell's "5W" analysis method to analyze the various communication elements in the phenomenon of domestic commercial film collection and transmission from five dimensions.Secondly,using Schramm's "information theory model of communication" to analyze the propagation process of domestic commercial film collection and communication,draw the flow chart of the spread of domestic commercial film collection,establish a communication system model,and "Little Times","Journey to the West",etc.The film sequence is introduced into the model for interpretation.Finally,by collating the collected data,combined with the "multiple regression analysis" to study the main factors affecting the spread of domestic commercial films,the film works itself,the social media propaganda and the number of audience feedback,these three factors for business The impact of the film's ensemble communication.In the analysis of the communication effect of the film collection,through the box office situation of more than 200 films collected,combined with the conclusions of the questionnaire,the paper analyzes the spread of domestic commercial films from the two dimensions of “box office” and “word of mouth”.Spread the effect.In the end,by contrasting Hollywood commercial films,I will think about the spread of domestic commercial films.For the future,how to optimize the dissemination process of domestic series of film collections and enhance the communication effect,the text also selects and creates content,film investment and production.The film's propaganda and distribution of multiple dimensions provide some specific reference.On the basis of previous scholars' related research,this paper further summarizes the causes and elements of the phenomenon of continuous episodes,innovates and analyzes the ways and dimensions of the phenomenon of continuous episodes,enriches the conceptual content of the phenomenon of connected episodes,and further clarifies the spread of domestic commercial films.The practical role of the phenomenon and the significance of the times.