The Study Of China's Image In The U.s.tv Hot Shown In China

With the development of world science and technology,the distance of time and space has been reduced,and it is now more convenient for different countries to communicate with each other.The world seems like a well-connected"global village".In this global village,external communication of national image is particularly important,because how it is effectively spread affects a country's image in the world,as well as the embodiment of comprehensive national strength.The mass media has more and more influence on national image shaping,as a type of TV programs;TV series has a wider audience base because of its intuitiveness,entertainment.At the same time as a form of mass media,TV series has the function of spreading culture and ideology.As the American series broadcasting in the global scope,America's values and ideology spread all over the world,the audiences could learn about daily culture in the United States by watching American shows.However,because of the complexity of the relationship between China and the United States,as well as the ideological differences between the two countries,the national image of China is shown not very objectively in American series.The contents concerning Chinese people,social system,national economic development,usually do not tally with the actual situation.The popularity of the Internet,provides a new channel for the international communication of American series.It has also accumulated a lot of audiences in China and all over the world.Under such circumstances,the image of China in American series is even more important.It not only shows the America's attitude towards China,but also affects the audiences' perception of China's image in the world.This article selected three different types of American series as research samples,including The Big Bang Theory,Desperate Housewives,House of Cards,which tries to discover the hidden China's national image from different angles,and sums up the image of China's economy,security,culture,government and people from these different types of American series.Finally it analyses the causes of these images,and discusses on how to use the media shape the national image.It turned out that the image of Chinese culture is relatively more objective in these American series than other topics like economy,security,government,and Chinese people,which are often not in accordance with the fact.This is related to the media position,stereotype,and the complex relationship between China and the United States.To establish a good image of the country at home and abroad,firstly we need to enhance our ability of cross-cultural communications and produce high-quality films and TV works.Secondly,we should give an accurate positioning of China's image,and emphasize effective communication of this positioning in the process of spreading.Last but not least,Chinese media should strengthen the contact and cooperation with other countries,and learn from their good practices.