| With the development of Wi-Fi and 3g/4g network,mobile terminal becomes a new trend of accessing to network.Applications of various categories appeared,among which the app with music recognition technology offers people a new alternative to search music or media products.This research based on model of UTAUT2,Unified Theory of Acceptance and Use of Technology 2,with a combination of pre-test and survey with users who tried applications with music recognition technology,in order to see what factors will have influence on people's intention and behavior to use this technology under the mobile internet background.Users are tested from eight aspects including performance expectancy,effort expectancy,social influence,facilitating conditions,hedonic motivation,price value,habit,and individual innovation,a newly added variable,to see how they will influence and if it's positive or negative on people's behavior of acceptance of this technology.According to empirical analysis,users' performance expectancy,social influence,facilitating conditions,hedonic motivation,habit,and individual innovation will have positive impact on their actual behavior.However,effort expectancy and price value will have negative impact on their actual behavior.This research then gives suggestions on how to improve this technology and its user experience in order to increasing users' satisfaction and help the app to share and spread music with more people,and finally attracts more people and grow more market share as well. |
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