Research On The Digital Creation Of Folktales In The Context Of New Media

With the growing convenience of people receiving information,especially after the research and development of various intelligent devices into the portable Era,the Internet culture has shown an explosive growth.Under such circumstances,the part of traditional culture spread by oral teaching and heart understanding like Zouma town folk stories,is suffering from the great impact caused by the change of information transmission mode,and is faced with the problems such as the serious aging of inheritors,narrow audience,and imbalance between its protection degree and the need of saving folk story culture.Therefore,in order to solve this dilemma,the innovative ways shall be adopted to drive the redevelopment of Zouma folklore system and improve the Zouma folk culture’s inherent expressive force,and the characteristic digital means shall be used to expand the audience group of folk tales.This paper takes the protection of traditional culture as the foundation,and from the perspective of user experience,it adopts the digital strategy that used for the transmission and development of traditional culture’s content,information and products in the Internet platform as the main content to analyze main reasons for the hindrance and fault of transmission of traditional cultural objects;by combining with the experience of relevant domestic and international research results,summing up the problems encountered in the process of inheriting folktales and uses digital design such as website and network animation as the design means to break through the transmission way of folk tales that by word of mouth,and deduce essence of Zouma culture by using innovative means,making the inheritance of Zouma folk stories be with a new carrier,thus to activate the viability of Zouma town folk stories itself.A feasible and practical digital method to protect Zouma town folk Stories has been explored by experiment.Finally,by taking design of website of the work of “Zouma Accent” as an example,this paper practices and certifies the design method built in the above.