Research On The Word Of Mouth Marketing Strategy Of Netease Cloud Music

Netease Cloud Music has quickly gained a foothold in the digital music market in China due to its fierce competition in the digital music market and the market’s saturation.It has become a marketing case with its word-of-mouth marketing activities based on its good products and services.These are extremely valuable for academic discussion.significance.In view of this,the article comprehensively explores the three major disciplines of communication,sociology and design,and conducts a comprehensive and in-depth exploration of Netease cloud music word-of-mouth marketing strategy,understands the value and communication mode of Netease cloud music word-of-mouth marketing,and its specific strategy of word-of-mouth marketing.In order to provide feasible suggestions for word-of-mouth marketing of other music apps.The development and rise of Netease Cloud Music has its profound market factors.The super-strong network music market pattern has caused the music market to compete fiercely and become saturated.Netease Cloud Music has become a major player,and it has become a music with word-of-mouth marketing activities based on good products.A black horse in the class APP.In terms of the value of NetEase cloud music word-of-mouth marketing,with word-of-mouth marketing,Netease Cloud Music successfully explored potential customers,reduced marketing costs and increased brand awareness.In addition,based on the analysis of the communication process,elements and characteristics of Netease Cloud Music Word of Mouth Marketing,the communication mode of Netease Cloud Music Word of Mouth Marketing is interpreted.For the word-of-mouth marketing strategy of NetEase cloud word-of-mouth marketing,combined with the communication model of wordof-mouth marketing and the theory of word-of-mouth marketing,the networked word-of-mouth marketing strategy is divided into product and image strategy,interpersonal communication and promotion strategy.On the one hand,Netease Cloud Music brings a good user experience through simple interface design and personalized functional design,forming a product strategy with friendly interaction as the core;on the other hand,cross-border joint tradition with brand cross-border strategy Advantage brands,social platforms,charitable activities and fashion areas have enhanced brand image and enhanced brand awareness.For Netease cloud music word-of-mouth marketing interpersonal communication and promotion strategy,interpreting the characteristics of successful topics and methods of creating topics,Netease Cloud Music is formed with good user experience,borrowing and strategy,creating brand community strategy and brand story strategy.The topic-centered interpersonal communication strategy has created a successful word-of-mouth topic,promoted the interpersonal communication of Netease cloud music wordof-mouth topic,and maintained the good popularity of Netease cloud music.On the other hand,NetEase cloud music uses emotional strategy and strong relationship strategy.The event strategy and interactive strategy are promotional tools,which further enhance the communication aspect of Netease Cloud’s music word of mouth topic.