Research On Investment And Financing Mode Of Qingdao West Coast Film And Television Culture Industry

Cultural industry is a global sunrise industry in the new century and an important way to optimize the industrial structure at present.Strong cultural soft power is an important symbol of a big country.In 2009,the cultural industry was identified as China’s strategic industry.In 2012,the report of the 18 th national congress of the communist party of China proposed that cultural industry should become a pillar industry of the national economy by 2020.In 2014,general secretary xi jinping put forward the fourth confidence--cultural confidence.In 2017,the 19 th national congress of the communist party of China proposed to strengthen cultural confidence and enhance the country’s cultural soft power.In 2019,the government work report emphasized the promotion of cultural undertakings the reform of the cultural industrail development again.As an important part of the cultural industry,the film and television industry occupies the core and leading position in the cultural field and it has become an important driving force for the "going global" of Chinese culture.The government development plans of shandong,Qingdao and the west coast emphasize on accelerating the construction of culturally strong provinces and regions respectively,providing strong ideological guidance,cultural support and innovation drive for economic development,and promoting cultural industry to become an important pillar industry of the national economy of the west coast new area.Qingdao lingshanwan film and television culture industrial zone carries the glorious mission of building a film and television city and striving for the national cultural industrial zone.Four years after the establishment of the industrial zone,the framework of the film and television city has been preliminarily shown.The common characteristics of film and television cultural industry enterprises are more soft assets and less hard assets,with high input,high output,high risk,knowledge and capital intensive industry characteristics,and strong dependence on investment and financing.The west coast film and television cultural industry enterprises in Qingdao are generally established in a short time and small scale,and are still in the stage of investment and growth of industrial development.The investment initiated and established in the early stage is mainly self-owned capital,and the financing for subsequent operation and development is mainly endogenous financing,which is more significantly restricted by the bottleneck of investment and financing.Weak investment and financing ability and difficulty in investment and financing are common problems of west coast film and television cultural industry enterprises,and also hot issues concerned by the government.Taking the investment and financing mode of Qingdao west coast film and television cultural industry as the research object,this paper USES comparative analysis and SWOT analysis and other research methods to sort out and study relevant domestic and foreign literatures,visit and investigate enterprises of Qingdao west coast film and television cultural industry,and grasp the overall development situation of the industry.Absorb and draw lessons from foreign successful experience of cultural industry investment and financing,used the MBA knowledge of finance,management and economics theory knowledge,in balance,the optimal sequence financing,the enterprise financial growth cycle and the industrial development investment and financing theory as the guidance,analysis to find out the main problems of current enterprise investment and financing,and further analyzes its forming reasons.On the existing problems and causes,from government support guide support,financial institutions,innovation,enterprise development and transformation and social capital to participate in and so on,is put forward to optimize the investment and financing mode,expand investment and financing channels,and gradually construct the west coast of Qingdao,film and television culture industry innovation must be diversified,patterns,diversified investment and financing system,crack of film and television culture industry shortage of funds,promote the west coast of Qingdao,film and television culture industry development,help the west coast of Qingdao economic take-off.