Research On Brand Experience Culture Of House Of The Huangcheng Chancellor In Shanxi From The Perspective Of Digital Art

Shanxi House of the Huangcheng Chancellor is a castle-like complex,which was the residence of the Chen family in the Ming and Qing Dynasties.Its architectural style is regular,closed,deep and simple,highlighting its unique architectural culture;Chen Tingjing,a famous fame,advocates Confucianism as a profession and cultivates reading.He has an educational culture of “respecting Confucianism and Taoism” and “The virtue will be accumulated when nine members of Chen family gain the top reputation in the highest imperial examination;grace and honor will be accompanied with generations of Chen when they always stand out in the imperial academy”,which exactly is the symbol of the official culture of House of the Huangcheng Chancellor.Culture is the soul of the Imperial City,and experience is the key to spreading culture.Culture and experience are especially important for the development and dissemination of the Imperial City.In order to improve the charm and brand value of House of the Huangcheng Chancellor,it is necessary to tap its unique historical culture,establish its unique cultural brand,and spread the brand experience through effective channels.Through a large number of collections of literature,field trips,questionnaires and other methods,this paper interprets and experiences the brand culture of House of the Huangcheng Chancellor.It analyzes the current brand culture awareness of House of the Huangcheng Chancellor and lacks the experience of users to better experience House of the Huangcheng Chancellor.The digital design of culture.From the perspective of catering to the development of the times,House of the Huangcheng Chancellor should combine digital art design means with the support of digital new technology,relying on its unique history through interactive media design,digital video art,virtual reality design,new media art and other means.Humanities and culture,to break through the constraints of time and space,regional and crowd restrictions,to achieve the expansion of the brand culture of House of the Huangcheng Chancellor,maximize the depth and breadth of the humanities history and culture of House of the Huangcheng Chancellor through digital experience and communication.Thereby enhancing its brand cultural value and increasing economic and social effects.How to use the digital art and digital technology to perform the corresponding application research in the traditional culture of the Imperial City of Shanxi Province.Through the introduction of cultural events and the use of digital art,people are allowed to participate in the experience of their cultural connotations,aiming to use effective digital art means to enhance the visibility and influence of the brand culture of House of the Huangcheng Chancellor.