| Print advertising is a traditional form of advertising media.It has both practical and powerful vitality.It is still an indispensable part of modern social and economic activities.Most of the print ads are presented in the form of graphics and text combinations.Although this form of expression plays a role in disseminating information to a certain extent,it is inevitably lacking in novelty and interest.The short-selling method,as a product of long-term historical accumulation and development inheritance,is very expressive in advertising design.Appropriate use of short-selling methods can change the original limitations of print advertising,thus enhancing the artistic performance of print advertising.This paper takes the hollowing out method as the research object,and uses the graphic advertising as the medium to analyze and study the application of the hollowing out method in the graphic advertising design.The specific design practice is divided into the following processes: Chapter 1: Analysis of research background,purpose,significance and innovation of this paper.The second chapter analyzes the concept of hollowing out,summarizes the classification,artistic characteristics and aesthetics of the hollowing out method and analyzes the current situation of the hollowing out in the design of print advertising.The third chapter is the focus of this paper: taking the graduation work "The happy city" as an example,taking the form,material,color and space expression as the starting point,and then exploring how the hollowing out method is integrated with the graphic advertising design.The arbitrariness and overall design produce a fascinating,uncertain expression that creates a strong artistic effect.Finally,it looks forward to the development trend in modern graphic design,and realizes that building a multiple art platform is an important way to develop modern advertising design.The combination of hollowing out and graphic advertising design is a new attempt and supplement to the modern graphic advertising art expression.The characteristics and aesthetics of the short-selling method can more meaningfully disseminate information and realize the application inheritance in graphic advertising design,but also provide new ways and ideas for the performance of print advertising design. |
