The Cultural Construction Of Film Festivals

It has been more than 80 years since the birth of the first international film festival,the Venice International Film Festival.There are about 20 film festivals in China,the most in Asia.However,due to the late start of chinese film festivals and the rapid development of the chinese film industry,most of the film festivals in China have defects such as positioning deviation and lack of prestige.However,China's film festivals still have huge potential.At present,China's film industry and film festivals are both in the rising stage of development.The new era of great prosperity,development of culture and economy,as well as the support and promotion of government policies give new forces tremendous space for growth,and numerous development opportunities.The research is mainly to enlighten and reference global film festival development,with a case analysis of the West Lake International Documentary Festival.I comb the current domestic situation,and characteristics of the major festivals with data in a new era of globalization background.Combining this with the trend for the future development of Chinese film,for the development of Chinese film festival culture strategy and innovation.I put forward countermeasures,summarize China's film market environment,and suggest how to hold China's film festivals to innovative methodologies.I discuss the positioning of the establishment,platform construction,cultural appeal,talent cultivation,image building and other aspects.These will explore how to showcase Chinese film festival features and make them become a brand,enhancing China's international film culture output.