A Study On The Cultural Value Orientation Of Topic Plays In The Internet Age

The topic drama of the Internet Age generally refers to TV plays with timely cultural value orientation under the multi-dimensional perspective of social subject,with hot issues,difficult and pain spot as the drive,revealing the lives of ordinary people,emotional needs and mental outlook as the bond,basing on the value discussion and cultural contention of audience participation in diversity under the omnimedia environment,including traditional TV plays and the growing network of homemade drama.At present,the topic drama is gradually being on the road of prosperous and diversified development.Many excellent works have given subtle consideration to the development of the real society and the life of the common people,and have made a deeper exploration and demonstration of human nature.These works are approachable,empathic,deeply rooted in the people,and play an important role in spreading ideology and cultural values in the process of imperceptibility.With the involvement of Internet capital and technology in the traditional film and television industry,the creation concept,communication ecology and communication mode of the topic play have undergone profound revolution,and the cultural value communication system of the topic play is also facing the reconstruction of new power discourse.Only timely innovation of the meaning and connotation of the topic drama can better promote the benign development of the TV drama industry and promote the construction of "Clear Sky and Good Ecology" network cultural space.Therefore,it is of great significance to study the cultural value orientation of the topic plays in the Internet Era.The dynamic development of the topic play is closely related to the changes of social politics,economy and science and technology in China.The living state and ideology of people in different periods greatly influenced the content creation of the topic play.Therefore,this essay firstly defines the concept of topical dramas and focus on exploring the social context and cultural context,and summarizes the different characteristics of topic dramas in different periods according to their emergence,development and prosperity.Inclusiveness and diversity have become the main developmental trends of the topic dramas.Secondly,this essay,starting from the internal research on the source,performance and characteristics of the topic play,and combining with the reform of the external environment such as politics,economy and science and technology,comprehensively discusses the generation mechanism of the cultural value of the topic play,emphasizing the reconstruction of the cultural value communication of the topic play by the innovation of the current media environment.In addition,this essay discusses the narrative strategies of the topic drama in detail by applying the theory of narratology,cultures,social psychology and so on,and combined with the typical case analysis,the excellent productions with text and cultural analysis method of combining the case aesthetic pursuit and the cultural characteristics of the topic play,points out that the hot topic of the multiple dialogue with the social idea of harmonic resonance,realism creation style and the aesthetics of daily life narration typical shape and the pluralistic value orientation,subject culture expression becoming the important way of the topic drama conveying the culture value orientation.Finally,this essay points out that except the current topic drama meeting the audience's aesthetic needs and expectation vision,it also gradually exposes some problems that affect the positive dissemination of cultural values,such as the creation pattern stereotype and the homogenization of content and character categorization;excessive consumption of hot topics makes mainstream value expression out of order;female voice are passive expression under the patriarchal consciousness and other issues.Therefore,this essay explores the topic drama should how to better use the good development opportunity brought by the Internet,avoiding the demerits brought by the Internet to its art independence and value transmission,actively exploring how to lead social mores,reflect and spread the contemporary Chinese mainstream values in the process of prosperous socialist literature,art and culture industry,in order to establish and complete the mechanism of generation,transmission and criticism of topic dramas.