A Study Of The Issue Of Financing Through Crowd Funding For The Small And Micro Creative Culture Enterprises In Nanjing Jiangning High-Tech Park

As a new financing method,crowdsourcing has changed the traditional financing method.It has the advantages of low threshold,high efficiency,low cost and so on.It will not dilute the company's equity to a large extent,and the procedure is relatively simple.It has become an important choice for many enterprises to consider financing.But Internet crowdsourcing also carries certain risks.Through literature research,case analysis and other research methods,this paper takes Company A as a case to analyze the related issues of Internet crowdsourcing financing for small and micro-cultural creative enterprises.On the basis of describing the theory of crowdsourcing financing,this paper analyses the current situation and problems of crowdsourcing financing in Jiangning District of Nanjing City,and analyses the existing problems of crowdsourcing financing in Company A and puts forward corresponding policy suggestions.The findings of this paper are as follows:(1)Internet crowdsourcing is conducive to solving the financing problems of small and micro-cultural creative enterprises.With the rapid development of small and micro-cultural creative enterprises,the demand for funds for small and micro-cultural creative enterprises is increasing.At present,it is difficult to meet these needs through traditional credit models such as banks.The financing channels of companies are single.While banks continue to tighten the credit lines of small and micro-cultural enterprises,they are facing the risk of capital rupture.Through public financing,they can solve the problem of capital appropriation.Urgent affairs.(2)Through the case analysis of Company A,this paper makes an analysis of the problems related to crowdsourcing financing of Company A.Company A has developed rapidly in recent years,but the problem of funds is more prominent.The method of crowdsourcing financing has alleviated the financing difficulties of the company to a certain extent,but there are still some problems to be improved,mainly reflected in the imperfect exit mechanism of financing and crowdsourcing.Small financing quota,serious information asymmetry,lack of sound risk management mechanism and so on.(3)Put forward the perfect strategy of A company's Internet crowdsourcing financing.A company needs to further strengthen the audit and screening of platform qualification,carefully study the relevant laws and regulations of the country,constantly improve the internal operating procedures,enhance the scientific nature of project decision-making,and comprehensively prevent the occurrence of Internet crowdsourcing financing risks.